Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

Question 1

Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A. That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed

B. That vendors and share partners have been configured and that Data Usage Agreement has been signed

C. That access to 3rd party data has been granted and that 1st party converters have been suppressed

D. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data

E. That a custom audience pixel has been generated and that a look-alike model has been created

Correct Answer: B

Question 2

Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A. Uses a transparent 1x1 image pixel

B. Audience data on past users is sent.

C. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.

D. Only data on users that are seen on a go-forward basis is sent.

E. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.

Correct Answer: A,E

Question 3

Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A. Unsampled reports can be recorded as snapshots, and sampled reports cannot.

B. Unsampled reports can be emailed automatically to users, and sampled reports cannot.

C. Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.

D. Sampled reports can be run on smaller audience sizes than unsampled reports.

Correct Answer: A,C

Question 4

You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A. The data from the tag will be available after 48 hours in the Provider Inventory Report.

B. The data from the tag will be available immediately in the Provider Inventory Report.

C. It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.

D. The data from the tag will be available after 24 hours in the Provider Inventory Report.

E. It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.

Correct Answer: D

Question 5

Which two are primary use cases for tagging media creatives? (Choose two.)

A. Prospecting

B. Media validation

C. Frequency capping

D. Site Side Optimization

Correct Answer: B,C

Question 6

Which of the following is a reason to review and update a taxonomy?

A. There are too many categories in the taxonomy and it is hard to find the right data.

B. The Category Value Assessment has been requested and addressed.

C. It has been a month since the last audit was conducted.

D. Taxonomy permissioning has been activated.

Correct Answer: D

Question 7

Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A. Taxonomy API

B. User Data API

C. Audiences API

D. Pixel URL API

E. Ping API

Correct Answer: C

Question 8

Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A. Key-value string pair with an is or contains operator

B. Key-date pair (exact or relative date)

C. Key-number range

D. Key-number (integer or float)

Correct Answer: A

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials - 1Z1-1031 Exam Practice Test

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