Oracle Responsys Marketing Platform 2019 Implementation Essentials

Question 1

You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

A. You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.

B. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.

C. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.

D. The number of records in the supplemental table cannot exceed the total number of records in the profile list.

Correct Answer: B

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Question 2

What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.

B. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.

C. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.

D. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.

Correct Answer: A

Question 3

You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

A. Navigate to the Workbook and click the Validate button.

B. Navigate to the Version Test screen and click the Workbook button.

C. Navigate to the Workbook and click the EMD button.

D. Navigate to the Workbook and click the Version Test button.

Correct Answer: D

Question 4

You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?

A. Entry Tracking Variable

B. Stage Gate

C. Timer Event

D. Data Switch

E. Conditional Branchlet

Correct Answer: A

Question 5

You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?

A. /assign/

B. <# assign>

C. ! assign

D. ?assign?

Correct Answer: B

Question 6

How can you share a copy of a campaign with key stakeholders at live launch time?

A. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.

B. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.

C. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

D. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.

E. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.

Correct Answer: D

Question 7

You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A. In the field mapper screen, select the "Columns Already Included" check box.

B. In the import configuration, select the "First line contains column names" check box.

C. You must delete the first row of the file before performing the import. Your file must contain actual data only.

D. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.

Correct Answer: C

Question 8

One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A. Hard bounce rates are 10% or higher.

B. Substantial (5%) increase in click-through rates on last week's promotional campaign.

C. Recipients are forwarding your emails to everyone in their address books.

D. Your open rates have dropped somewhat since last month.

E. The ISP is recording a high number of spam trap hits and complaint rates from recipients.

Correct Answer: A,E

Oracle Responsys Marketing Platform 2019 Implementation Essentials - 1Z1-1032 Exam Practice Test

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