Oracle Responsys Marketing Platform 2022 Implementation Professional

Question 1

You are setting up an SFTP gateway to establish the connection between the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)

A. The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.

B. The client should send only a public key to Oracle to apply to the SFTP data gateway server.

C. Oracle must generate a public/private key pair for the client to establish the secure connection.

D. Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the client and the Responsys Platform.

Correct Answer: C,D

Question 2

Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?

A. The Responsys Data Gateway requires a dedicated SFTP account that is accessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.

B. To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.

C. The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.

D. The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.

Correct Answer: A

Question 3

Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a proﬁle list contact from opt-in to opt-out? (Choose three.)

A. Recipient selects a Reply-to unsubscribe in a promotional email.

B. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.

C. Recipient registers a SPAM complaint for an email.

D. Recipient deletes a promotional email from the inbox.

E. Recipient inbox is full, so the promotional email is rejected by the server.

Correct Answer: A,C,E

Question 4

You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">

B. <document="${//all content/. . /acme_marquee.htm}">

C. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">

D. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>

Correct Answer: A

Question 5

You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.

B. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.

C. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.

D. You can only order the rules in the top-down order in which Responsys will execute them.

Correct Answer: D

Question 6

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

B. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

C. The purchase transaction is attributed to both email campaigns.

D. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

Correct Answer: B

Question 7

You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

A. Click the Version Test button.

B. Click the Preview button, which has the eye icon on it.

C. Click the Render button.

D. Select Workbook > Test.

Correct Answer: B

Question 8

How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A. Measure = Single Clicks, Sent Date = 3 days

B. Measure = Responders, Interval = 3 days

C. Measure = Responders, Event Date = 3 days

D. Measure = Total Clicks, Interval = 3 days

E. Measure = Unique Conversions, Event Date = 3 days

Correct Answer: D

Oracle Responsys Marketing Platform 2022 Implementation Professional - 1z0-1032-22 Exam Practice Test

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