Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials

Question 1

Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

B. In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.

C. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

D. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

Correct Answer: D

Question 2

Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

A. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

B. Send carefully planned content to highly engaged recipients.

C. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

D. Minimize complaints and bounces to establish a good reputation with each ISP.

E. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.

Correct Answer: B,C,D

Question 3

Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

A. In Program, you can use the Test tab because it will display any issues with links according to a campaign.

B. You should test all links manually.

C. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.

D. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.

Correct Answer: C

Question 4

You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?

A. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.

B. You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.

C. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.

D. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.

Correct Answer: C

Question 5

You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A. You must select a Responsys link table with the link names and URLs to be used in the SMS message.

B. In the SMS campaign message designer, enable conversion tracking.

C. In the SMS campaign message designer, you must enable link tracking for the campaign.

D. You must purchase Premium tracking in order to support link tracking in Responsys.

E. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

Correct Answer: A,B,C,E

Question 6

Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)

A. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.

B. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.

C. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.

D. The column to be used as the table's primary key must be named something different in each profile list.

Correct Answer: B,C

Question 7

Identify three valid data type definitions for defining fields in a Responsys data source.
(Choose three.)

A. Medium text - up to 100 characters

B. Number

C. Currency

D. Memo text - unlimited number of characters

E. Binary string

F. Time stamp

Correct Answer: A,B,F

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 8

You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

A. You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.

B. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.

C. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.

D. The number of records in the supplemental table cannot exceed the total number of records in the profile list.

Correct Answer: A

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials - 1z1-477 Exam Practice Test

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