Facebook Advertising Core Competencies - 310-101 Exam Practice Test

Question 1

A national retailer is using Facebook Ads to support several different campaigns. It has a large CRM database and significant marketing budget. Which of these would be most suitable for a Facebook Partner to assist with?

A. Researching audience insights to select the appropriate target audience

B. Providing real time EPOS integration, allowing better measurement of offline conversions

C. A Reach and Frequency buy aimed nationally

D. Installing custom events on the website for the Facebook Pixel to track cart abandonments

Correct Answer: B

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Question 2

An advertiser is looking to see the effectiveness of an engagement campaign for a new music event. Which metric would suggest friends who are already connected to the event are having a positive impact on viewers?

A. A high number of social clicks

B. A high number of social impressions

C. A low number of social clicks

D. A low number of social impressions

Correct Answer: A

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Question 3

How does Facebook's text penalty affect Video Ads on Facebook?

A. Videos cannot contain captions

B. Each frame is reviewed to ensure the overall percentage meets Facebook guidelines

C. Facebook's text penalty does not apply to Video Ads on Facebook

D. Thumbnails are reviewed to ensure they meet guidelines

Correct Answer: D

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Question 4

What is Conversion Lift an accurate measure of?

A. The impact Facebook Ads are having on a business

B. The goal completions Facebook Ads are achieving

C. The goal conversion rate between a business and a chosen competitor

D. The number of impressions Facebook Ads are generating for a business

Correct Answer: A

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Question 5

What should the call-to-action on your Facebook Page aim to do?

A. Achieve as many clicks as possible

B. Align with your business goals

C. Maximise ROI

D. Simplify the customer journey

Correct Answer: B

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Question 6

Which objective grouping is extending the reach of a video campaign to include the audience network most likely to increase?

A. Conversion

B. None of these

C. Awareness

D. Consideration

Correct Answer: C

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Question 7

In which section of Business Manager can you find the button used to export a summary of all Ad Accounts linked to one business?

A. Home

B. Business Settings

C. Adverts Manager

D. Advert Account Overview

Correct Answer: D

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Question 8

Why would the Product Catalog be used in an Instagram campaign?

A. to showcase your products, ideas, and business through video

B. to promote relevant products to shoppers who have browsed your website or mobile app

C. to get more people to see and engage with your posts

D. to drive valuable actions on your website or app

Correct Answer: B

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Question 9

How many impressions does an advert need to have to show a relevance score?

A. 1000

B. 100

C. 500

D. 5000

Correct Answer: C

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Question 10

A brand is looking to complement their national TV campaign and significantly extend frequency and reach across Instagram. Which of the following options should they use to create the ads?

A. Post Boost

B. Ads Manager

C. TRP for Facebook and Instagram

D. Power Editor

Correct Answer: C

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Question 11

What does conversion lift measure?

A. The increase in reach from including an Ad on the Facebook Audience Network

B. The percentage of an audience adding/removing a new demographic is likely to affect

C. The ratio of the conversion rate compared to test and control groups

D. The difference between the conversion rates of the test and control groups

Correct Answer: D

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Facebook Advertising Core Competencies - 310-101 Exam Practice Test

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