Marketing Cloud Advanced Cross Channel Accredited Professional

Question 1

Where would you add a topic profile

A. Social studio engage

B. Social studio automate

C. Admin settings

D. Workspace settings

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 2

How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A. Orchestration

B. Data aggregation

C. Unified customer profile

Correct Answer: A,C

Question 3

What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A. EEFuses only commercial send data.Transactional sends are not considered in modeling.

B. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.

C. EEF analyzes 360 days of historical data to determine the right frequency of communication.

D. Salesforce trains eachcustomer's model using only thatcustomer's data.

E. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.

Correct Answer: C,D,E

Question 4

Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A. Call the platform hotline to ask for permission to send advertisements.

B. First create and setup a business/advertising account with the audience platform

C. No steps are required since it is already configured in your Marketing Cloud account.

D. Have subscribers opt-in.

Correct Answer: B

Question 5

Where to create topic profiles in command center?

A. social admin

B. command center

C. social automate

Correct Answer: A

Question 6

What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

B. An expression builder references Journey Data and Journey Filtered : activities

C. An expression builder references Journey Data and Contact Data.

D. Nullable fields to be used for comparing your Journey Data and Contact Data fields

Correct Answer: A,C

Question 7

How frequently does Einstein Engagement Scoring updates to email?

A. Mobile Weekly

B. Email daily

C. Model Monthly

Correct Answer: A

Question 8

What is the fastes way to add a classification to a post?

A. Add classification manually to each post.

B. Macro

C. Classification cannot be added to a post

Correct Answer: B

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 9

Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A. Operating System

B. Banner

C. Content

D. Product

E. Brower

Correct Answer: B,C,D

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional - AP-214 Exam Practice Test

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