Salesforce Certified B2C Solution Architect - B2C-Solution-Architect Exam Practice Test

Question 1

A university has several branded schools scattered across different colleges. Each of which has its own finances, business processes, and strategies for engaging students. They would like to introduce a university- wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs. They are looking for art environment strategy across their potential purchases of Salesforce and Marketing Cloud.
What should a Solution Architect recommend to meet their needs?

A. Marketing Cloud and a single, consolidated Salesforce org spanning all departments

B. Marketing Cloud and Marketing cloud Connect across multiple connected Salesforce orgs

C. Marketing Cloud with multiple business units and a single, consolidated Salesforce org spanning all departments

D. Marketing Cloud with multiple business units connected to multiple existing Salesforce orgs with Marketing cloud Connect

Correct Answer: D

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Question 2

A company uses a Salesforce solution to sell one-off products and subscription-based products to its customers. However, the company wants to let customers save their payment details when buying products online using credit cards, in order to facilitate a one-click ordering mechanism as well as an automatic payment for subscription-based item renewals.
What should a Solution Architect recommend to store payment information while still maintaining security and compliance?

A. Store Base64 encoded payment card details.

B. Hash and store the payment card details.

C. Store raw payment card details on the customer's profile.

D. Store a tokenized value for the payment card.

Correct Answer: D

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Question 3

A retail company currently uses B2C Commerce, Service Cloud, and Marketing Cloud. The company plans to launch a winter sweepstakes campaign to attract new customers. The signup page is hosted on B2C Commerce and collects new customer details like name, phone number, and email. In order to enter the sweepstakes, the customer must sign up to receive marketing communications. In return, they will receive a coupon for 20% off their next purchase.
Which option should be defined as the data source authority for the customer attributes collected from the sweepstakes page?

A. Marketing Cloud

B. B2C Commerce

C. Service Cloud

D. Experience Cloud

Correct Answer: B

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Question 4

A company is In the process of defining the authoritative system for key data entitles Involved In B2C journeys. The company has about 200.000 customers, each averaging 30 orders per year.
Which two systems are considered an authoritative system for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email?
Choose 2 answers

A. Marketing Cloud

B. B2C Commerce

C. Service Cloud

D. Experience Cloud

Correct Answer: A,C

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Question 5

An organization has separate support teams that work with customers based on their tier level. Tier levels are based on the amount of money a customer spends. The organization wants incoming support cases to automatically be routed to the correct team based on their tier level.
Which two options should a Solution Architect configure to accomplish this?
Choose 2 answers

A. Queues

B. Auto Response Rules

C. Support Processes

D. Assignment Rules

Correct Answer: A,D

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Question 6

A holding company owns and operates a large number of brands internationally. They are interested in migrating from a home-grown solution to a Salesforce multi-cloud solution as part of a new digitalization initiative to optimize IT spending across the brands. The brand any would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to drive consumer engagement.
Given that the company has operations and customers in Brazil Canada Europe Japan Russia and the United States, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security?
Choose 2 answers

A. Use a Service Cloud instance in every market in which they operate to ensure that data residency requirements are fulfilled.

B. Use Salesforce Connect to leverage external data sources that are located within the corresponding country that the Materials customer resides in.

C. Utilize Shield to handle the encryption of data across all Salesforce products for all fields required to be geo-fenced.

D. Enable Transparent Data Encryption in Marketing Cloud to ensure that Marketing engagement data is encrypted at rest. Written

Correct Answer: B,C

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Question 7

An organization that has B2C Commerce, Marketing Cloud, and Service Cloud has separate support teams that work with customers based on their tier level. Tier levels are based on the amount of money a customer spends. The organization wants incoming support cases to automatically route to the correct team based on their tier level.
Which two options should a Solution Architect configure to accomplish this?
Choose 2 answers

A. Tier levels must be calculated regularly and attributed to Contact records in Service Cloud so that the tier level can be leveraged by Service Cloud's omni-channel routing feature and synchronized back to B2C Commerce and Marketing Cloud.

B. Case routing can be configured by configuring Service Cloud's omni-channel routine feature to route cases to support teams based on the tier level of the customer submitting the case and the availability of agents supporting each tier level.

C. Service Cloud can be extended with customer flows and Lightning Web Components to create a separate support process specifically designed for customers that are attributed a tier level.

D. Tier levels must be calculated and attributed to customers in Marketing Cloud and then propagated to Service Cloud so that they can be used to inform how cases are routed to teams. Marketing Cloud must integrate with B2C Commerce to leverage purchase data necessary for these calculations.

Correct Answer: A,B

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Question 8

A company wants to add Salesforce Order Management to their existing B2C Commerce, Service Cloud, and Sales Cloud integration. Their current sales process lets sales reps build quotes, create orders, and process reduction orders for refunds as part of their sales channel workflow. Their B2C Commerce order objects also include multiple custom attributes that the merchant's current Order Management System uses to allocate orders to the correct distribution center for fulfillment.
When enabling Salesforce Order Management, what potential concerns will the merchant need to work through?

A. Reduction Orders and Order Management change orders conflict if both are enabled in the same Org and require the use of Record Types and Apex Triggers or Validation Rules to avoid conflicts.

B. Custom attributes on B2C Commerce Orders are not natively supported for Salesforce Order Management integrations and require custom Apex development to handle mapping.

C. Salesforce Order Management integrates natively with B2B Commerce when both products reside within the same Org but requires the use of a customizable B2C Commerce cartridge to import data from a B2C Commerce instance.

D. Salesforce Order Management does not allow for fulfillment rules across multiple distribution centers without the use of an AppExchange package or custom Apex triggers.

Correct Answer: D

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Question 9

A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer Data Platform (CDP) could help them solve their problem.
How should a Solution Architect describe the role of CDP in this context7

A. CDP cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.

B. CDP can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.

C. When CDP is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.

D. CDP can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.

Correct Answer: D

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Question 10

Northern Trail Outfitters (NTO) has been using B2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is focusing on email for the foreseeable future and wants all transactional messages-such as password reset and order confirmations-to go through Marketing Cloud rather than B2C Commerce.
Which three actions should a Solution Architect recommend to enable this functionality?
Choose 3 answers

A. Implement a client-side API callout in B2C Commerce for each of the required emails.

B. Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.

C. Configure an API event in Process Builder along with an Email Activity with a transactional send classification.

D. Implement a server-side API callout in B2C Commerce for each of the required emails.

E. Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.

Correct Answer: B,D,E

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Question 11

Universal Containers has an existing loyalty program that rewards its customers for purchases and frequent shopping with points that can be redeemed in store or online. They want to transform their existing loyalty program by investing in tools like Marketing Cloud, Salesforce Loyally Management and COP- They want to start segmenting their most loyal customers based or their online engagement and purchase history.
Which three actions should a Solution Architect recommend they consider taking with the tools they are investing In?
Choose 3 answers

A. Curate tiered experiences in Marketing Cloud

B. Create Journeys by tiers in Marketing Cloud

C. Curate tiered experiences in Loyalty Management

D. Segment Individuals within CDP C.Q Segment Journeys within CDP

Correct Answer: A,B,C

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Question 12

Northern Trail Outfitters (NTO) is a clothing and outdoor specialist retailer. NTO has had success with its B2C store using B2C Commerce, supported by Service Cloud and Marketing Cloud for customer service and email campaigns, respectively.
Now, NTO wants to increase its revenue by making personalized product recommendations using Einstein Web & Email Recommendations in Marketing Cloud. These recommendations should be consistent across email, storefront, and service console.
Which two things should a Solution Architect consider before recommending this approach?
Choose 2 answers

A. Email should be used as the unique identifier since B2C Commerce and Service Cloud may not have the Marketing Cloud Contact Key.

B. Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations.

C. Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point and click configuration.

D. The service console will need a customized Lightning component to display the recommendations,

Correct Answer: B,D

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Question 13

Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.
What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

A. Install Customer Tracking within Commerce Cloud Cartridge

B. Create Cart Abandonment Emails within Marketing Cloud Email Studio

C. Enable Collect Tracking within Marketing Cloud Personalization Builder

D. Enable Collect Tracking within Marketing Cloud Email Studio

Correct Answer: C

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Salesforce Certified B2C Solution Architect - B2C-Solution-Architect Exam Practice Test

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