SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation

Question 1

A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: "Yes, I WULD like to receive emails about new products and special promotions." Where can you correct this?

A. Channels > Email campaigns

B. Management > Form settings > General format

C. Management > Form Settings > Opt-in invitation and interests

D. My profile > Form default language

Correct Answer: C

Question 2

Which file formats are supported for integrating flexible product data? Note: There are 2 correct answers to this question.

A. Text (TXT)

B. Microsoft Excel file (XLS)

C. Extensible Markup Language (XML)

D. Comma-separated values (CSV)

Correct Answer: C,D

Question 3

You are about to create your monthly email report and you want to see revenue results of two different campaigns next to each other. Where can you create this report?

A. Analytics > Trends > Comparison

B. Analytics > Trends > Revenue Analytics

C. Analytics > Trends > Revenue

D. Analytics > Trends > Trend Reporting

Correct Answer: A

Question 4

You are trying to send a testmail, but the following error message appears: "Unable to launch mailing because some mandatory fields are empty or invalid. Please check all mandatory fields and try again." What could be causing this error? Note: There are 2 correct answers to this question.

A. Style settings

B. Image alternative text

C. From (name) and From (email address)

D. Subject line

Correct Answer: C,D

Question 5

What data collection commands does Web Extend support? Note: There are 3 correct answers to this question.

A. SetPassword

B. Go

C. Review

D. SetCustomerId

E. Purchase

Correct Answer: B,D,E

Question 6

You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. In this context, what is the recommended practice for identifying contacts?

A. Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.

B. Use different identifiers so you can better identify which contacts are coming from the new channel and your website pages.

C. Use full name and email address as the unique identifier.

D. Use the same identifier across all channels.

Correct Answer: D

Question 7

Who is the Security Settings page of the Management menu available to?

A. Account owners and administrators

B. Administrators

C. Account owners

D. Operators

Correct Answer: C

Question 8

Why does it make sense to create link categories under Management > Link Categories? Note: There are
2 correct answers to this question.

A. You will use the Predict Mail Category widgets in your emails.

B. You can assign every link you add to a category in the email editor later.

C. You can use the categories you created for segmentation.

D. You can use the categories for reporting in email analytics.

Correct Answer: B,C

Question 9

Which of the following statements apply when using Google Product Feed (GPF)?

A. United States is selected as the default locale if a language is not supported.

B. A custom field can be inserted using c_* format.

C. Multiple GPFs are not supported for clients who use multiple languages.

D. Multiple GPFs are supported for clients who target multiple countries.

Correct Answer: A,D

SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation - C-C4H225-11 Exam Practice Test

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