Certified Technology Associate - SAP Emarsys Customer Engagement Implementation

Question 1

You have 1500 contacts and have manually uploaded 100 additional new contacts, but the number of available (opted-in) new contacts on the Database Growth widget still shows 1500 contacts.
You checked that the email address fields are filled and the email addresses are valid. What could be reasons why the additional new contacts are not showing?

A. Too many new contacts were uploaded at the same time.

B. The Database Growth widget only shows auto-imported contacts.

C. The update takes at least 24 hours to show in the widget.

D. The opt-in field was not set to TRUE.

Correct Answer: C,D

Question 2

Where can you check the average purchase details of a contact?

A. Analytics > Customer Lifecycle > Customer Lifecycle

B. Contacts > Segments > Edit Segment > Display Contacts > Edit Contact > Unified Customer Profile

C. Content > Predict Dashboard > Data Sources > Live Validator

D. Search > Search by email address > Edit Contact > Unified Customer Profile

Correct Answer: A

Question 3

In which node can you choose filters and conditions such as "Country equals US"?

A. Filter switch

B. Quick filter

C. Email behavior check

D. Didn't click link

Correct Answer: B

Question 4

You are connecting your Magento shop with SAP Emarsys Customer Engagement using the Magento 2 plug-in. Which of the following scenarios are valid?

A. Multiple Magento websites into one SAP Emarsys Customer Engagement account

B. Single Magento store into multiple SAP Emarsys Customer Engagement accounts

C. Multiple Magento stores into one SAP Emarsys Customer Engagement account

D. Single Magento store into one SAP Emarsys Customer Engagement account

Correct Answer: C,D

Question 5

You are implementing Web Channel and you are told to use all web campaign types available. What are your choices?

A. Category: to insert a category-level recommendation

B. Embed: to replace a selected element on your website

C. Ribbon: to display a ribbon at the top or bottom of the page

D. Space: to insert blank elements on your website

E. Overlay: to have content appear above the normal website content

Correct Answer: B,C,E

Question 6

You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying "Too few contacts". How is this possible?

A. The network audience was created but there are not enough contacts.

B. The network audience was created but the transfer of the contacts failed.

C. The audience was archived.

D. The audience is updated on a daily basis only.

Correct Answer: A,D

Question 7

You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement. What rules should you follow to ensure the feed is accepted?

A. Use a pipe to separate fields.

B. Include the field names in the first row.

C. Leave fields empty when they do not have a value.

D. Use ASCII encoding.

Correct Answer: B,C

Question 8

You want to update your contact database. Which of the following options are recommended when it comes to uniquely identifying contacts?

A. Use an SAP Emarsys Customer Engagement internal ID.

B. Use first name and last name.

C. Use email address.

D. Use an external ID.

E. Use date of birth.

Correct Answer: A,C,D

SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation - C-C4H225-12 Exam Practice Test

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