Preparing for your Salesforce Certified Marketing Cloud Consultant Exam

Question 1

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

A. Data Views

B. Tracking Extract

C. Send Log

D. Recent Email Send Report

Correct Answer: C

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Question 2

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use an Import Activity in Automation Studio to filter the data as a Data Extension Entry Source.

B. Use a Data Extension Entry Source with an applied filter based on recent member activity.

C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

D. Use a Query Activity in Automation Studio to create a segment before entering the journey.

Correct Answer: B

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Question 3

Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a Data Extension for sending. The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution? (Choose 3 answers)

A. Does someone need to be notified if an error happens on import?

B. Will the data file be placed on the SFTP at the same time daily?

C. Will the file have more than 5,000 rows?

D. Does the data extension have a data relationship?

E. Is the data file a delta or a historical file?

Correct Answer: A,B,E

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Question 4

Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send regularly 300,000 messages.
What should they be aware of with respect to sender reputation?

A. They should have one dedicated IP address for every 100,000 messages sent per month.

B. They should have one SAP for transactional sends and another for commercial sends.

C. They should have a shared IP since their volume is under 500,000 messages per month.

D. They should send at least 250,000 messages per month to maintain their sender reputation.

Correct Answer: D

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Question 5

Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain.

B. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

C. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.

D. A nonprofit organization that sends roughly 50,000 newsletter emails per month.

Correct Answer: A

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Question 6

Northern Trail Outfitters is looking to personalize their SMS messages.
Which data source is supported to personalize messages?

A. MobileConnect Demographics

B. Data Designer Attribute Group

C. Population in Contact Builder

D. Profile Attributes

Correct Answer: D

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Question 7

Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me." How should they set this up?

A. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.

B. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.

C. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

D. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.

Correct Answer: D

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 8

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact info and a session ID for each subscriber who abandoned their cart.
* A second data extension contains the session ID and product details (SKU, product name, quantity, price, image URL).
Which feature should be used to display the list of products for each subscriber in this email?

A. LookupRows AMPscript function

B. Lookup AMPscript function

C. Enhanced Dynamic Content Block

D. Dynamic Content Block

Correct Answer: A

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Question 9

Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly basis?
(Choose 2 answers)

A. Scheduled Starting Source

B. File Drop Starting Source

C. %%BASEFILENAME_FROM_FILEDROP%%

D. %%BASEFILENAME_FROM_TRIGGER%%

Correct Answer: B,C

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Question 10

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

A. An Interaction Studio instance to ingest their data

B. A Transactional Journey with the Not Sent Notification activity included

C. A Datorama instance to ingest their data

D. An external system to receive and confirm callback and subscriptions

Correct Answer: D

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