Essentials for Marketing Cloud Email Marketers

Question 1

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

A.

B.

C.

Correct Answer: B

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 2

Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?

A. Two fields with ''Email Address data type

B. Failure to choose the send classification

C. Incorrect Sending Relationship

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 3

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A. Create one Entry Source for each messaging channel.

B. Send both email and SMS to ensure subscribers get NTO's messages.

C. Ensure source channel Is available in subscriber data.

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 4

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

A. Create a new data extension with the new fields.

B. Edit the fields in the synchronized data source.

C. Create a data filter that includes the new fields.

Correct Answer: B

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 5

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A. Use Filter Contacts criteria in the journey entry source.

B. Use Automation Studio to query a population into a data extension.

C. Use a Decision Split activity on the journey canvas.

Correct Answer: B

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 6

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A. Use the Split option to temporarily add additional filter criteria.

B. Copy the data filter and build a new data extension with additional filter criteria.

C. Copy the filtered data extension and add additional filter criteria.

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 7

A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A. Send Performance Tab

B. Tracking Conversions Tab

C. Email Overlay View

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 8

A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A. Add assets to folders upon creation.

B. Add descriptive tags to each asset upon creation.

C. Add a description to each asset upon creation.

Correct Answer: B

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 9

A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

A. Content Detective

B. Subject and Preheader Validation

C. Subscriber Preview and test Send

Correct Answer: A

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 10

Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?

A. Einstein Copy Insights

B. Enhanced Dynamic Content

C. Einstein Content Selection

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 11

Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?

A. Navigate to the Job Links tab In My Tracking and update the URL.

B. Navigate to URL Expiration in Setup and update the URL.

C. Navigate to the email in Content Builder and update the URL.

Correct Answer: A

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 12

Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A. Analytics Dashboard

B. Journey History

C. Email Analytics Tile

Correct Answer: A

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 13

Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

A. Make the Customer Key more descriptive.

B. Leverage Einstein for content tagging.

C. Use nested tags to create hierarchies.

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 14

A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A. A subscriber was not selected in the Subscriber Preview tab.

B. The send exceeded the maximum test send threshold.

C. Test sends are rot recorded on the Send Log Data Extension.

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 15

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A. User Initiated Send

B. Multi-Step Journey

C. Automation Studio Email Activity

Correct Answer: A

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Salesforce Essentials for Marketing Cloud Email Marketers - EEB-101 Exam Practice Test

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