Microsoft Customer Data Platform Specialist - MB-260 Exam Practice Test
Question 1
The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.
What should you do first?
What should you do first?
Correct Answer: B
Question 2
Your organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics
365 Customer Insights. You loaded eCommerce profiles to Dynamics 365 Customer Insights. The table contains a iastupdated field that is loaded as a text field instead of a date field.
You need to fix the column format.
Which two actions should you perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
365 Customer Insights. You loaded eCommerce profiles to Dynamics 365 Customer Insights. The table contains a iastupdated field that is loaded as a text field instead of a date field.
You need to fix the column format.
Which two actions should you perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
Correct Answer: A,B
Question 3
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.
You finished setting up the different initial data sources. You are starting the unification process.
Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
You finished setting up the different initial data sources. You are starting the unification process.
Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
Correct Answer: C,D,E
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Question 4
Your company uses Microsoft Dynamics 365 Customer Insights - Data as the Customer Data Platform.
The marketing team needs to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.
Which function should you select in order to create this insight when creating a measure?
The marketing team needs to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.
Which function should you select in order to create this insight when creating a measure?
Correct Answer: D
Question 5
You need to begin planning how to address the marketing team's requests for future enhancements.
If you implement the requested changes, what is the total number of connections that will be required in BYAE's Dynamics 365 Customer Insights environment?
If you implement the requested changes, what is the total number of connections that will be required in BYAE's Dynamics 365 Customer Insights environment?
Correct Answer: D
Question 6
Your data analytics team wants to create a custom machine learning model to predict whether a customer will purchase a particular product.
You need to explain what is required for integrating a custom model with Microsoft Dynamics 36S Customer Insights. Which two requirements should you tell them? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
You need to explain what is required for integrating a custom model with Microsoft Dynamics 36S Customer Insights. Which two requirements should you tell them? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Correct Answer: B,C
Question 7
Your organization's marketing team is in the process of mapping tables and attributes in the data unification process of Dynamics 365 Customer Insights - Data. They need your help with this task.
You need to explain to the marketing team how Customer Insights - Data handles the mapping of semantic types for table attributes.
Which two statements should you convey? Each correct answer presents part of the solution.
NOTE Each correct selection is worth one point.
You need to explain to the marketing team how Customer Insights - Data handles the mapping of semantic types for table attributes.
Which two statements should you convey? Each correct answer presents part of the solution.
NOTE Each correct selection is worth one point.
Correct Answer: B,C
