Salesforce Certified Marketing Cloud Account Engagement Consultant

Question 1

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

B. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

C. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

D. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.

Correct Answer: D

Question 2

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

B. Build dynamic list add criteria as Contact as blank add action as notify assigned user

C. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

D. Build automation rules add criteria as Contact as blank add action as notify assigned user

Correct Answer: B

Question 3

LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

B. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.

C. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

D. Select the "Accounts" filter that allows filtering by accounts created within the last month.

Correct Answer: B

Question 4

What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A. CRM ID

B. Marketing Cloud Account Engagement user ID

C. Salesforce username

D. User email address

Correct Answer: C

Question 5

LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A. Marketing data sharing rules on accounts

B. Marketing data sharing rules on opportunities

C. Marketing data sharing rules on prospects

D. Marketing data sharing rules on contact roles

Correct Answer: B

Question 6

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

A. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

B. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

C. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

Correct Answer: C

Question 7

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

B. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

C. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

D. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

Correct Answer: D

Question 8

Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign

B. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign

Correct Answer: A,B

Question 9

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

B. Import all prospect data and create a suppression list.

C. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.

D. Import only the list of mailable prospects in Marketing Cloud Account Engagement.

Correct Answer: C

Question 10

What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A. Cookies will always expire after 10 years

B. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

C. The code is generated from a Salesforce campaign

D. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.

Correct Answer: B,D

Question 11

The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

A. Completion Action

B. Automation rule match All

C. Automation rule match Any

D. Page Action

Correct Answer: C

Question 12

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Immediately send prospects the resubscribe email template.

B. Enable two-click unsubscribe in Marketing Cloud Account Engagement.

C. Move the unsubscribe link to the header of the email instead of the footer.

D. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

Correct Answer: C

Question 13

How could LenoxSoft benefit from Engage Reports?

A. Sales Managers can receive desktop notifications for their teams' email activities.

B. Users can analyze the performance of their templated and non-templated emails.

C. Users can analyze form submission performance for the prospects they have emailed.

D. Sales Managers can analyze lead information like prospect activity, scores, and grades.

Correct Answer: B

Salesforce Certified Marketing Cloud Account Engagement Consultant - MCAE-Con-201 Exam Practice Test

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