Marketo Certified Expert Exam - MCE Exam Practice Test

Question 1

A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?

A. Update lead status

B. Marketing suspend the lead

C. Update lead acquisition program

D. Send the lead an alert

Correct Answer: A

Question 2

A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?

A. Send Email > Wait 30 Minutes > Send Alert

B. Send Alert > Wait 30 Minutes > Send Alert

C. Send Alert > Wait 30 Minutes > Send Email

D. Send Email > Wait 30 Minutes > Send Email

Correct Answer: A

Question 3

A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type.
Which form property should be edited?

A. Mask Input

B. Field Type

C. Visibility Rules

D. Validation Message

Correct Answer: C

Question 4

Which feature of Marketo requires an approval segmentation prior to it being functional?

A. Dynamic Content

B. Custom Snippets

C. System Tokens

D. Program Cloning

Correct Answer: A

Question 5

What is a reason to include a text version with an HTML one when sending an email?

A. Including a text version makes it more likely for people to click.

B. Text emails offer a better user experience than HTML.

C. Some email clients can only receive text emails.

D. Text emails have higher delivery rates than HTML.

Correct Answer: A

Question 6

A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?

A. Create a Smart List using the Full Name filter and the duplicate constraint

B. Adjust the duplicate System Smart List filter value to Full Name

C. Create a segment using Full Name

D. Edit duplicate identification settings in the Admin panel

Correct Answer: B

Question 7

A marketing manager needs to create a program to use when gating content on the company website.
Which two channel type combinations are appropriate for this activity? (Choose two.)

A. An Engagement program with channel Content

B. A Default program with channel Web Form

C. An Email program with channel Gated Content

D. A Default program with channel Email

E. A Default program with channel Gated Content

Correct Answer: A,D

Question 8

What is the reporting impact of selecting an acquisition program when importing a list?

A. The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

B. Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

C. The acquisition program is required to show the number and percent of new names in the Program Performance report.

D. The acquisition program is required to show program success in the List Performance report.

Correct Answer: C

Marketo Certified Expert - MCE Exam Practice Test

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