Salesforce Certified Marketing Cloud Account Engagement Consultant - Marketing-Cloud-Account-Engagement-Consultant Exam Practice Test

Question 1

One of LenoxSoft ' s goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A. Run a Dynamic List where the criteria is " Prospect Time Last activity Days ago is greater than 90 " .

B. Run a Segmentation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 days " .

C. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day. "

D. Run a Dynamic List where the criteria is " Prospect Time Created Days ago is greater than 90 " .

Correct Answer: D

Question 2

A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?

A. Dynamic list based on the form submission

B. Automation rule based on the form submission

C. Segmentation rule based on the form submission

D. Completion action on the form submission

Correct Answer: D

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Question 3

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Create a Custom User Role with only the options to ' view ' lists and ' view ' emails selected

B. Create a Custom User Role with only the options to ' view ' & ' edit ' lists and ' view ' emails selected

C. Set the intern up in the Default ' Marketing ' User Role

D. Set the intern up in the Default ' Marketing Intern ' User Role

Correct Answer: A

Question 4

The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

B. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

C. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.

D. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

Correct Answer: D

Question 5

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

B. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

C. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin

D. Marketing Cloud Account Engagement will give you content ideas for each landing page.

Correct Answer: B

Question 6

LenoxSoft sends a list email to the " 2019 Tradeshow " list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account ' s business hours.

B. The prospect was no longer a member of the " 2019 Tradeshow " list used for the email send.

C. The Dedicated IP address was not warmed up appropriately before the email was scheduled.

D. A second prospect with the same email address received the email under " allow multiple prospects with the same email address. '

Correct Answer: D

Question 7

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect ' s interaction with each piece of content.
What strategy would allow the team to do this?

A. Track downloads in the form reports and build different lists for all submissions.

B. Add a form completion action to add prospects to the right Salesforce campaign.

C. Build dynamic lists respectively based off of those form submissions.

D. Add a form completion action to apply a tag with the name of the piece of content.

Correct Answer: D

Question 8

What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To host all Marketing Cloud Account Engagement landing pages and forms on your website

B. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

C. To allow emails to be sent from your domain

D. All of the above

Correct Answer: B

Question 9

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a special campaign to track pricing page views.

B. Create a Page Action set to Tag prospects as having viewed it and add them to a list.

C. Create a form with a Completion Action to send a pricing sheet.

D. Create a Dynamic List based on page view to segment automatically

Correct Answer: B

Question 10

What activities can be done in Marketing Cloud Account Engagement ' s engagement program? [Choose one answer]

A. Trigger, action and rule

B. Trigger, activity and check

C. Trigger, listen and check

D. Trigger, activity and rule

Correct Answer: A

Question 11

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

B. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

C. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

D. For all prospects who have already matched, no new actions will be applied.

Correct Answer: D

Question 12

LenoxSoft wanted to deduct a prospect ' s score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A. Completion action

B. Automation rule

C. Page action

D. Custom redirect

Correct Answer: C

Question 13

LenoxSoft ' s Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a " send email " action in a nurture program.
What would explain this experience?

A. The administrator does not have folder permissions to the email template folder.

B. The administrator has not selected a sender for the Email Template.

C. The administrator has not published the Email Template from a draft.

D. The administrator does not have folder permissions to the Engagement Program.

Correct Answer: C

Salesforce Certified Marketing Cloud Account Engagement Consultant - Marketing-Cloud-Account-Engagement-Consultant Exam Practice Test

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