Salesforce Certified Pardot Specialist Exam - Pardot-Specialist Exam Practice Test

Question 1

Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

A. The Score as it shows activities taken by the prospect.

B. The Profile as It reflects LenoxSoft's ideal customer.

C. The Grade as it includes personal information about the prospect.

D. The Campaign as it references the prospect's first touch point.

Correct Answer: A

Question 2

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

A. The amount of time the prospect spent viewing the website

B. The data and time when a prospect was assigned

C. The prospect fields that were updated

D. The lists that that prospect was added to or removed from

E. The Lifecycle Report filtered by timeframe

Correct Answer: B,C,D

Question 3

What do spam complaints refer to in an email report?

A. The number of prospects who opted out via the email preference center

B. The number of prospects who clicked the unsubscribe link

C. The number of prospects who replied to the email to ask to be removed

D. The number of prospects who marked an email as spam

Correct Answer: D

Question 4

A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?

A. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.

B. Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.

C. Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

D. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

Correct Answer: D

Question 5

In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?

A. The email will send immediately.

B. The email will send on Monday at 10am.

C. The email will send on Saturday at 10am.

D. The email will not send.

Correct Answer: B

Question 6

Which scenario would convert an anonymous visitor into an identified prospect?

A. Submitting a Web2Lead form that is linked to Pardot via a form handler

B. Opening email sent by a sales rep using the Send Pardot Email functionality in Salesforce

C. Creating a Lead in Salesforce which syncs to Pardot as a new prospect record

D. Scanning the badge of someone who visited a booth at a recent event

Correct Answer: A

Question 7

Completion Actions are retroactive.

A. True

B. False

Correct Answer: B

Question 8

How can an action be applied to a prospect who views a specific page of a website?

A. None of the above

B. Through completion actions

C. Through automation rules

D. Through scoring

E. Through page actions

Correct Answer: E

Question 9

A Pardot administrator has pre-existing HTML that they want to use to build their landing page in Pardot.
Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?

A. Stock template

B. Custom redirect

C. Layout template

D. Dynamic content

Correct Answer: C

Question 10

How can you send an automated email to a prospect after they fill out a form?

A. None of the above

B. Using an Automation Rule

C. Using a Segmentation Rule

D. Using a Completion Action

Correct Answer: B,D

Question 11

A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?

A. All prospects on the recipient list

B. All prospects in the program

C. All prospects new to the program

D. All prospects on the suppression list

Correct Answer: C

Question 12

Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers

A. Unsubscribing from email

B. Opening an email

C. Submitting a form

D. Clicking a custom redirect

Correct Answer: B,C

Salesforce Certified Pardot Specialist - Pardot-Specialist Exam Practice Test

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