Strategic Communication Management Professional

Question 1

A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A. Overall cost of the tool and participant feedback on its functionality

B. Number of departments represented and cost per active participant

C. Frequency of use and quality and volume of content shared between participants

D. The number of comments, videos, and photos posted

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 2

The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A. accurate graphics in all our communications.

B. legal choices in all our communications.

C. strategic content in all our communications.

D. procedural instructions in all our communications.

Correct Answer: B

Question 3

Three employees have been injured in the past six months in one business unit because they have ignored a basic safety protocol. What strategic suggestions can the communication manager make to enhance the safety culture at the company?

A. Issue a memo reiterating the company's safety culture and how these employees will be re-trained and supervised to ensure they follow established safety practices.

B. Launch a company-wide campaign that asks all employees to report their coworkers' risk behaviors to demonstrate the seriousness of the desired prevention culture.

C. Develop a multi-month communication and training effort focused on the supervisors and employees who are directly related to the area where injuries are happening. Have leadership communicate face-to- face with this group and broadcast to all staff to build awareness that safety is an expectation from the top down.

D. Develop a meeting-in-a-box tool kit for supervisors that explains safety rules and the importance of following them. Give supervisors 90 days to use the tool kit and report any feedback they have after using it.

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 4

Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

A. Establish social media guidelines for ambassadors.

B. Create a social media account for the CEO and post on their behalf.

C. Automatically make members of the communication team the ambassadors.

D. Scan channels to see which employees are already speaking about the organization.

Correct Answer: D

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 5

You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A. Continuity

B. Flighting

C. Pulsing

D. Randomization

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 6

A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A. Spun content is a form of plagiarism.

B. Spun content is not a form of plagiarism because this falls under the "fair use" rules.

C. Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.

D. Since the spun content does not exceed 50% of the total content, this is not plagiarism.

Correct Answer: A

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

GCCC Strategic Communication Management Professional - SCMP Exam Practice Test

Latest Update

Useful Links

Contact Us