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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which filters help refine data analysis in Adobe CJA?
(Select two.)
Response:

A) Campaign Delivery Rules
B) Identity Stitching Settings
C) Event Filters
D) Metric Filters

2. Which analysis method should be used to determine how often customers return after making a purchase?
Response:

A) Data Aggregation Report
B) Retention Analysis
C) Trend Line Report
D) Engagement Scoring

3. Which actions should be performed before generating a trend analysis report in Adobe CJA?
(Select two.)
Response:

A) Define Metrics and Dimensions
B) Create Data Export Rules
C) Enable Real-Time Data Sync
D) Apply a Date Range Filter

4. A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:

A) To understand effective touchpoints for customer retention
B) To understand effective touchpoints for conversion
C) To understand effective touchpoints for brand awareness
D) To understand effective touchpoints for content velocity

5. Which features ensure effective reporting in Adobe CJA for multi-channel campaign tracking?
(Select two.)
Response:

A) Data Source Linking
B) Campaign Priority Setup
C) Identity Stitching
D) Profile Merge Rules

Solutions: