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Facebook Certified Community Manager Sample Questions:

1. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Post a link to the event website with a daily reminder to purchase
B) Reach out privately to community members who might be interested in attending
C) Schedule event speakers to host Q&As in the community leading up to the event
D) Provide discount codes to community members who buy early bird tickets

2. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase community moderation on all platforms
B) Increase influencer content across all platforms
C) Increase video content across all platforms
D) Increase paid spend targeting young audiences on all platforms

3. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Ask follow-up questions as people leave feedback
B) Include a discussion question about the product that is being launched
C) Partner with influencers to generate posts about the launch
D) Post a link to a press release announcing a product launch

4. A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?

A) Make the team's Facebook Page an admin of the group
B) Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
C) Enter a list of potentially offending keywords into the moderation tool
D) Create a joint moderation account with the name of the group

5. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?

A) Share the community guidelines in an announcement post
B) Comment on posts with links to the community guidelines
C) Tag members in a post when they violate the community guidelines
D) Remove members who have previously violated the community guidelines

Solutions: