IBM Unica Enterprise Campaign Technical Mastery Test V1

Question 1

What do you use in Unica Campaign to create a new variable for querying, segmenting, sorting, calculating, or providing output to a table?

A. Extract Process

B. Snapshot Process

C. Derived Fields

D. Dimension Hierarchy

Correct Answer: C

Question 2

What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?

A. Contact History

B. Response History

C. Attribute History

D. Offer History

Correct Answer: A

Question 3

In Unica Campaign, where can a customer both assign an offer and output a list of contacts?

A. Extract process

B. Profiles

C. Snapshot process

D. Mail List or Call List process

Correct Answer: D

Question 4

In Unica Campaign, how does a customer create a smart offer list?

A. Query attributes of existing offers.

B. Enter the offer names to be included.

C. Select from a static list of offers.

D. Configure parameterized offer attributes.

Correct Answer: A

Question 5

For Unica Campaign, what prefix is used for system tables?

A. UARC_

B. SYS_

C. DBO_

D. UA_

Correct Answer: D

Question 6

In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?

A. The Approval is not completed until all required Approvers respond.

B. The required Approver can override the need to send an approval for a specific request.

C. The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.

D. The person sending out the Approval request needs to override the need for an Approver's response.

Correct Answer: A

Question 7

What does a customer use in Unica Campaign to create flowcharts that transforms data required across campaigns; produces Unica PredictiveInsight input files; contains strategic segments?

A. Segments

B. Sessions

C. Snapshots

D. Extract

Correct Answer: B

Question 8

In Unica Campaign, what segment type is a reusable list of contacts (such as customers, accounts, or households) that you can use in the Select process as input?

A. Template

B. Smart Chart

C. Flowchart

D. Sample

Correct Answer: B

Question 9

What two processes are considered contact processes in Unica Campaign?

A. Mail List and Snapshot

B. Snapshot and Extract

C. Call List and Mail List

D. Call List and Extract

Correct Answer: C

Question 10

When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A. Treatment

B. Personalization

C. Fulfillment

D. Parameters

Correct Answer: B

IBM Unica Enterprise Campaign Technical Mastery Test V1 - 000-M96 Exam Practice Test

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