Meta Certified Digital Marketing Associate - 100-101 Exam Practice Test

Question 1

Which option is best to reach existing customers?

A. Conversion audience

B. Custom Audience

C. Interest-based audience

D. Lookalike Audience

Correct Answer: B

Question 2

What is a benefit of using Ads Manager to create ads rather than boosting a post directly from a business Page?

A. Create an ad from an existing post

B. Create campaigns with multiple ads

C. Preview the ad during ad creation

D. Set a specific time for an ad to run

Correct Answer: A

Question 3

After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta pixel?

A. Phone number

B. FacebookApp Shops

C. Instagram business account

D. Website

Correct Answer: B

Question 4

What are two benefits of the interconnectivity of the Meta products? (Choose 2)

A. Optimize ad campaigns by placement type

B. Manage ad campaigns across platforms from one interface

C. Apply reach and frequency across Messenger

D. Divide budget by platform

Correct Answer: A

Question 5

What is the main difference between the Brand Awareness and Engagement objectives?

A. Brand Awareness optimizes for conversions, white Engagement optimizes for views

B. Brand Awareness optimizes for views, while Engagement optimizes for conversions

C. Brand Awareness optimizes for likes/shares/comments, while Engagement optimizes for ad recall

D. Brand Awareness optimizes for ad recall white Engagement optimizes for likes/shares/comments

Correct Answer: A

Question 6

In which major section of Ads Manager (found in the top navigation bar) would you prepare mockup ad campaigns?

A. Manage Business

B. Advertise

C. Engage Customers

Correct Answer: B

Question 7

What is Audience Network?

A. Where you can manage your audience options for ads

B. A platform that offers ad delivery on other websites and apps

C. A marketplace to sell and buy items in local areas

D. An insights tool that helps you gain data about your Page followers

Correct Answer: D

Question 8

A retailer has new campaign assets for an upcoming spring collection. They want to offer an immersive post click experience that allows viewers to swipe through and took at video, photo and text formats in one ad.
Which creative format should the retailer use?

A. In stream video

B. Reels

C. Stories

D. Instant experience

Correct Answer: D

Question 9

An advertiser wants their ads to cover the full mobile screen because they believe this will be engaging.
Which placement should they use?

A. Facebook Marketplace

B. Messenger Stones

C. Instagram Explore

D. Facebook Feed

Correct Answer: A

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