Oracle Responsys Marketing Platform 2019 Implementation Essentials

Question 1

After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.

B. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.

C. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.

D. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.

Correct Answer: B

Question 2

How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A. Measure = Single Clicks, Sent Date = 3 days

B. Measure = Responders, Interval = 3 days

C. Measure = Responders, Event Date = 3 days

D. Measure = Total Clicks, Interval = 3 days

E. Measure = Unique Conversions, Event Date = 3 days

Correct Answer: D

Question 3

When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

B. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.

C. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.

D. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.

Correct Answer: D

Question 4

You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A. In the Program Designer, configure 45 days for Auto-Close after launch.

B. In Manage Campaigns, select 45 days for the end element.

C. Create a calendar reminder and manually close the campaign.

D. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.

Correct Answer: B

Question 5

You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?

A. /assign/

B. <# assign>

C. ! assign

D. ?assign?

Correct Answer: B

Question 6

What must you create in order for Responsys to be able to track clicks on links in a campaign?

A. Link Table

B. Link List

C. Insight Link Hashmap

D. Link Hashmap

E. Insight Link Report

Correct Answer: A

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Question 7

You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

A. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.

B. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

C. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.

D. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.

Correct Answer: C

Question 8

In RPL, how do you reference a value in a data source?

A. project_name.field_name

B. data_source_alias.filed_name_alias

C. data_source.field_name

D. fieldname

Correct Answer: D

Oracle Responsys Marketing Platform 2019 Implementation Essentials - 1Z0-1032 Exam Practice Test

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