Oracle Eloqua Marketing 2021 Implementation Essentials

Question 1

You are configuring a promotional email group for Marketing'ssubscriber-based quarterly newsletter called
"The Edge".
How should you configure this email group? (Choose the best answer.)
A)

B)

C)

D)

A. Option D

B. Option B

C. Option A

D. Option C

Correct Answer: B

Question 2

Which action doesStrict Mode Tracking enable? (Choose the best answer.)

A. It ties the email activity of the recipient with their contact profile by creating a unique Eloqua recipient ID.

B. It filters out select IP addresses from being tracked within Eloqua.

C. It allows clients to control whether visitors in certain countries or all visitors need to opt in to website tracking.

D. It tracks email opens via a tracking pixel placed on all emails sent out of Eloqua.

Correct Answer: C

Question 3

Based on the criteria in the Segment Step and Campaign Settings below, when willContacts be triggered to enter this campaign? (Choose the best answer.)

A. during the hourly segment evaluation, and if they have NOT been in the campaignbefore

B. during the hourly segment evaluation, even if they have been in the campaign before

C. only when the campaign is first activated, even if they have been in the campaign before

D. only when the campaign is first activated and they have NOT been in the campaign before

Correct Answer: A

Question 4

Which two roles are recommended to participate during configuration implementation?(Choose two.)

A. Eloqua Executive Sponsors

B. Eloqua Sales Users

C. Eloqua Power Users

D. Eloqua Administrators

E. Eloqua Marketing Managers

Correct Answer: C,D

Question 5

Which two scenarios are use cases for Program Builder? (Choose two.)

A. Send Batch Email to a contact using a previously created Signature Rule.

B. Send Batch Email to an email address listed within a custom object.

C. Feed contacts into a program based on Lead Score increases.

D. Apply an External Activity to contacts entering the program.

Correct Answer: B,C

Question 6

Which statement is an accurate definition of a secure microsite? (Choose the best answer.)

A. A secure microsite is used only when no sensitivedata will be transmitted between the browser and the web server.

B. A secure microsite is only displayed after a contact submits an Eloqua form.

C. A secure microsite uses SSL to encrypt the data that is passed between a visitor's browser and the web server.

D. All secure microsites require visitors to log in before they can view the site's content.

Correct Answer: C

Question 7

Which is NOT possible within Program Builder? (Choose the best answer.)

A. Concatenate two fields values into a single contact field using the CWM app.

B. Add a re-evaluation frequency to a "No" path of every 10 minutes for oneweek.

C. Assign ownership of a contract randomly through a round robin assignment.

D. Send an email to an email address withina custom object record.

Correct Answer: C

Oracle Eloqua Marketing 2021 Implementation Essentials - 1Z0-340-21 Exam Practice Test

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