Adobe Marketo Engage Business Practitioner Expert

Question 1

Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.
In what two ways can Sally test the confirmation email? (Choose two.)

A. Preview the Confirmation Email and view by 'Person', send herself a sample, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.

B. Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.

C. View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.

D. Preview the Confirmation Email, send herself a sample, and click on the Join Webinar' CTA on D the Confirmation Email she receives in her mbox.

Correct Answer: B,C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 2

An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set correctly.
What is one possible reason the email has not been launched?

A. All Persons in the stream have exhausted their content.

B. The new email has not been activated.

C. The stream has not been set as activated.

Correct Answer: B

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 3

A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.
Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.
When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

A. The marketer can generate the report straight away as RCE updates in real time.

B. The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.

C. The marketer should wait 24 hours for the updated period cost to be reflected in RCE.

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 4

John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns,
453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance.
Which two statements are true for archived assets? (Choose two.)

A. Archived templates are not available when creating an email or landing page in Design Studio

B. Archived assets are auto-deactivated.

C. A filter to select archived assets for use in reports cannot be used.

D. Archived pages cannot be used in landing page test groups.

Correct Answer: C,D

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 5

A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days.
They would like this to happen automatically and instantaneously after the third soft bounce.
What would the smart list section of their data management smart campaign look like?

A.

B.

C.

Correct Answer: B

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 6

A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".
What best practice steps must be taken when embarking on developing such a process?

A. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.

B. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.

C. Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab

Correct Answer: B

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Adobe Marketo Engage Business Practitioner Expert - AD0-E559 Exam Practice Test

Latest Update

Useful Links

Contact Us