IIBA Certification in Business Data Analytics (IIBA - CBDA) - CBDA Exam Practice Test
Question 1
From a prior analytics study, a telecommunications company has concluded that due to the maturity of the market the cost of obtaining new customers is on the rise. As a result, the company wants to increase their efforts on retaining customers. One of the key performance indicators that will help them track their progress in this area is the rate at which customers leave/unsubscribe from their services over a given time period.Which performance indicator is this referring to?
Correct Answer: C
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Question 2
Analytics is being used to estimate the number of machine breakdowns a company will experience next year.
The business analyst provides an optimistic estimate of 10 breakdowns, a pessimistic estimate of 100 breakdowns, and a most likely value of 50 breakdowns.What type of estimation is being used?
The business analyst provides an optimistic estimate of 10 breakdowns, a pessimistic estimate of 100 breakdowns, and a most likely value of 50 breakdowns.What type of estimation is being used?
Correct Answer: D
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Question 3
While sourcing data, an analyst runs into a situation where different business units are usingdifferent names to refer to the same data element. This lack of standardization is resulting in confusion and additional time required to properly prepare data for analysis. Which practice, if implemented would address this situation and mature the organization's business analytics practice?
Correct Answer: C
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Question 4
What type of data model describes the highest level of relationship between entities and represents how a business perceives its information?
Correct Answer: D
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Question 5
There were 7 students enrolled in the Introduction to Artificial Intelligence course. These were the student's scores from the final exam: 64, 70, 80, 80, 90, 98, 100 What is the mean and mode for the outlined scores?
Correct Answer: A
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Question 6
While formulating the results from completed analysis, the analytics team is applying different techniques to determine an optimal solution to the specified business problem. Which of the following runs the risk of introducing bias in their decision making process?
Correct Answer: B
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Question 7
The analytics team has completed their analytics work and have agreed on a set of five key recommendations.
They are now discussing how best to communicate these recommendations to the finance, customer service, and marketing teams. Recognizing that this is a diverse set of stakeholders, the business analysis professional reminds the team:
They are now discussing how best to communicate these recommendations to the finance, customer service, and marketing teams. Recognizing that this is a diverse set of stakeholders, the business analysis professional reminds the team:
Correct Answer: B
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Question 8
Which attribute in the Customerissues entity would be categorized as unstructured data?
*CustomerlD
*ConcernCategory
*ConcernSubCategory
*AgentID
*ComplaintNotes
*lssueResolved(Y/N)
*CustomerlD
*ConcernCategory
*ConcernSubCategory
*AgentID
*ComplaintNotes
*lssueResolved(Y/N)
Correct Answer: D
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Question 9
As the organization looks to advance its analytics practices, the topic of provisioning access to executive dashboards and visualizations is under discussion. Establishing standards and implementing role based logins to executive dashboards will address:
Correct Answer: D
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Question 10
A small business has recently launched their website and wants to understand how the website is being used.
In particular, there is interest in identifying which areas of each page receive the most attention. The analyst has decided to communicate this information by displaying the top pages overlaid with colours denoting the volume of clicks.What type of visualization technique is being used here?
In particular, there is interest in identifying which areas of each page receive the most attention. The analyst has decided to communicate this information by displaying the top pages overlaid with colours denoting the volume of clicks.What type of visualization technique is being used here?
Correct Answer: D
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Question 11
The team has completed their analysis on a vast amount of collected data and agree on their recommendations for action.
However, they are having difficulty in developing the appropriate messages to support their recommendations.
The business analysis professional suggests which technique to assist the team?
However, they are having difficulty in developing the appropriate messages to support their recommendations.
The business analysis professional suggests which technique to assist the team?
Correct Answer: D
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Question 12
Allegra Consulting is planning on establishing an analytics system to track career progression of their consultants. Elicitation will be used to identify the required features. How would brainstorming be used to prepare for elicitation?
Correct Answer: A
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