Salesforce Certified Pardot Specialist - CRT-160 Exam Practice Test

Question 1

A Pardot administrator finds that all of the email addresses for their Pardot users have changed. What would be the root cause of this change?

A. Table action updated users

B. Pardot Admin changed each email address

C. Import and update users

D. User sync mapped email address

Correct Answer: C

Question 2

There is Custom Field Type in Pardot called Phone

A. True

B. False

Correct Answer: B

Question 3

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

B. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

C. Set the intern up in the Default 'Marketing' User Role

D. Set the intern up in the Default 'Marketing Intern' User Role

Correct Answer: A

Question 4

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Pardot feature should be used to accomplish this marketing effort?

A. Create a static list to segment the prospects, and then schedule email list sends with completion actions

B. Create an automation rule with rules to segment the prospects and actions send the emails

C. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

D. Create a list using a segmentation rule, then use completion actions on a form for the actions

Correct Answer: C

Question 5

What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To give a seamless transition between pages and form that you host and your Pardot hosted assets.

B. To host all Pardot landing pages and forms on your website

C. To allow emails to be sent from your domain

D. All of the above

Correct Answer: A

Question 6

LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A. Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

B. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

C. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

D. Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.

Correct Answer: A

Question 7

Which is not a standard role in Pardot? [Choose one answer]

A. Sales Manager

B. Administrator

C. Sales User

D. Marketing

Correct Answer: C

Question 8

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A. Add a completion action on the form to notify Admin, who manually assigns the prospect.

B. Create a completion action on the "Request a Demo" form with the action to assign to user.

C. Export the form submission report and import, assigning to the correct user upon import.

D. Run an automation rule to assign based on the "Request a Demo" submission and State field.

Correct Answer: D

Question 9

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Pardot forms and assets.
What should be implemented to meet this requirement?

A. Custom redirects

B. Tracker domain

C. Page actions

D. IP allowlist

Correct Answer: B

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Question 10

LenoxSoft has a Pardot form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

B. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

C. Edit the completion action on the form to only add to the list if the email address is valid.

D. Use the list to send a permission pass email and remove all hard bounces.

Correct Answer: B

Question 11

You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form per white paper and enable progressive profiling

B. Create a form handler and enable progressive profiling

C. Create a form and enable progressive profiling

D. Create a form handler for each white paper

Correct Answer: A

Question 12

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Form Report: Submissions

B. Form Report: Impressions

C. Form Report: Conversions

D. Lifecycle Report: New Prospects Created

Correct Answer: C,D

Question 13

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email now can be used to run these tests?

A. Create a static list of approved users to use as the recipient list in the sending tab.

B. Create a dynamic list of approved users to use as the recipient list in the sending tab.

C. Create a test list of approved users to use in the testing tab of the email now.

D. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

Correct Answer: C

Question 14

LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Pardot engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

B. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

C. Have each team member log in and reference the dashboard in the Analytics Studio app.

D. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

Correct Answer: B,D

Salesforce Certified Pardot Specialist - CRT-160 Exam Practice Test

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