SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation

Question 1

You just had a new product range added to your online store and you want to target your VIP clients with a one-off multi-channel promotional program. Which entry node do you use?

A. Recurring filter - every 1 day(s)

B. Entry from program

C. Target segment - segment

D. Form - registration form

Correct Answer: B

Question 2

What is one purpose of the link title attribute when adding URLs in the block-based editor?

A. It is a tooltip and appears when the recipient hovers over the link.

B. It enables link tracking.

C. It creates a call to action (CTA) with this text on it.

D. It displays the link title in the reporting.

Correct Answer: A

Question 3

What do you use to personalize the First Name field with fallback text if the field is empty? Note: There are 2 correct answers to this question.

A. Personalization token

B. Link Editor

C. Manage optional content

D. Emarsys Scripting Language

Correct Answer: A,D

Question 4

How are List-unsubscribes generated?

A. A recipient changes his or her newsletter information in the account profile.

B. A recipient opts out by using the Unsubscribe link in the email footer.

C. A recipient opts out by using the Unsubscribe link in the email header.

D. A recipient opts out by using the List-unsubscribe button at the top of the email client.

Correct Answer: D

Question 5

Which database cannot be used for campaign personalization in SAP Emarsys Customer Engagement?

A. Google BigQuery

B. MySQL

C. Amazon Redshift

D. Microsoft SQL Server

Correct Answer: A

Question 6

Which of the following statements apply when importing product data files into SAP Emarsys Customer Engagement? Note: There are 2 correct answers to this question.

A. Values are not case sensitive, for example, the identifiers Women_Dress_100 and women_dress_100 are treated the same.

B. Emarsys does not support uploading product data files over a secure connection with password protection, based on your location.

C. A pipe ( | ) must be used to separate multiple values in category fields.

D. Redundant white spaces are automatically trimmed unless they are quoted (e.g., 1, 2, 3 is the same as
1,2,3).

Correct Answer: C,D

Question 7

In your test campaign, only 50% of push messages are delivered. The error message states "Invalid push token". What do you do?

A. Add iOS and Android platform-specific values for your messages.

B. Check your segmentation criteria and only include push-enabled users.

C. Check the SDK version in your app.

D. Create a silent push message.

Correct Answer: B

Question 8

You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement. What rules should you follow to ensure the feed is accepted? Note: There are 2 correct answers to this question.

A. Use a pipe to separate fields.

B. Include the field names in the first row.

C. Leave fields empty when they do not have a value.

D. Use ASCII encoding.

Correct Answer: B,C

Question 9

How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?

A. Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15

B. Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer

C. Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100

D. Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum

Correct Answer: A

SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation - C_C4H225_11 Exam Practice Test

Latest Update

Useful Links

Contact Us