SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation

Question 1

You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?

A. In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.

B. In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and ^ Segmentation Object.

C. In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible

D. In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate ^ Business Context and Segmentation Object.

Correct Answer: D

Question 2

Which communication mediums can be maintained via the campaign execution blacklist? Note: There are 2 correct answers to this question.

A. Facebook

B. E-mail

C. Push notification

D. SMS

Correct Answer: B,D

Question 3

You want to provide your customers with the most relevant offers for summer, based on their gender and age. What do you need to create in SAP Marketing Cloud to do this? Note: There are 3 correct answers to this question.

A. Buying propensity score

B. Campaign

C. Segmentation profile

D. Offer

E. Offer Recommendation

Correct Answer: B,D,E

Question 4

You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?

A. Segmentation objects and attributes

B. Key mapping of segmentation objects

C. Data sources

D. Segmentation profiles

Correct Answer: D

Question 5

You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?

A. Use the Manage Software Collection app

B. Log on to the SAP GUI and use transaction SPRO.

C. Use the AIF Configuration app.

D. Use the Manage your Solution app.

Correct Answer: D

Question 6

You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?

A. Control groupTarget groupEmail templateCampaign

B. Control groupEmail templateCampaignLoad data in target group

C. Control groupRecalculate SegmentsEmail templateCampaign

D. Control groupEmail templateMarketing approvalCampaign

Correct Answer: C

Question 7

You want to change an attribute label in segmentation to make it more user friendly. How can you do this?

A. Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.

B. Change the attribute label in the Manage Your Solution app.

C. Choose the relevant data source for the segmentation object and add the desired attribute label.

D. Change the attribute label directly in the Segmentation Models app.

Correct Answer: C

Question 8

Which types of campaign and target group cannot be associated? Note: There are 2 correct answers to this question.

A. A trigger-based campaign cannot be associated with a live target group.

B. A trigger-based campaign cannot be associated with a dynamic target group. (Correcto)

C. A multi-channel campaign cannot be associated with a dynamic target group.

D. A trigger-based campaign cannot be associated with a static target group

Correct Answer: B,D

Question 9

You want to create a custom business object and there are three options to load data into it. What UI can you use to show the custom business object's data fields?

A. Contact profile

B. Segmentation models

C. Corporate account list

D. Contact list

Correct Answer: B

Question 10

Which integration scenarios are supported when you set up integration between SAP Marketing Cloud and SAP Cloud for Customer as a standard offering?

A. Tickets

B. Activities for sales

C. Marketing lead management

D. Sales orders

E. Call qualification

Correct Answer: B,C,E

SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation - C_C4H260_01 Exam Practice Test

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