Salesforce Email Essentials (EEB101) - EEB101 Exam Practice Test
Question 1
A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers
Which two A/B test options should be used? Choose 2 answers
Correct Answer: B,D
Question 2
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
Correct Answer: C,D
Question 3
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
Correct Answer: B
Question 4
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers
Choose 2 answers
Correct Answer: A,C
Question 5
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers
Correct Answer: A,B
Question 6
A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)
Correct Answer: B,C
Question 7
How can a subscriber update their profile attributes?
Correct Answer: C
Question 8
When does the validation of email address occur when using a data extension?
Correct Answer: A
Question 9
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?
Correct Answer: B
Question 10
What is triggered automation?
Correct Answer: D
Question 11
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)
Correct Answer: A
