Microsoft Dynamics 365 Marketing Functional Consultant - MB-220 Exam Practice Test
Question 1
You are a marketing professional who is conducting training for a group of marketing trainees.
You are training on marketing forms and explaining the type of forms in Dynamics 365 Marketing.
Which form type applies to each data collection purpose? To answer, drag the appropriate form type to the correct data collection purpose. Each form type may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Correct Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms
Question 2
The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company's account advertising an event.
Following ProseWare's standards, which two options will you choose when preparing this message? Each answer represents a partial solution.
Following ProseWare's standards, which two options will you choose when preparing this message? Each answer represents a partial solution.
Correct Answer: C,D
Question 3
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in the Satisfaction Metrics Report. You want to see these results.
Solution: You refresh the satisfaction metrics report.
Does this solution meet the goal?
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in the Satisfaction Metrics Report. You want to see these results.
Solution: You refresh the satisfaction metrics report.
Does this solution meet the goal?
Correct Answer: A
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 4
You need to create a customer journey that meets these requirements:
1. Send an email to at customers in Sweden regarding an upcoming course demo.
2. Follow-up with a phone call to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
1. Send an email to at customers in Sweden regarding an upcoming course demo.
2. Follow-up with a phone call to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Correct Answer:
Explanation:
Question 5
You want to update the marketing settings to enable this scenario:
When a person submits a torn, the marketing system will pair the submission with an existing lead by their email address and the product they are interested in.
Which setting should you update?
When a person submits a torn, the marketing system will pair the submission with an existing lead by their email address and the product they are interested in.
Which setting should you update?
Correct Answer: B
Question 6
Your company recently collected contact information from booth visitors at an industry conference. After the conference, you create a customer journey that emails the new contacts, inviting them to a webmar.
While your customer journey is still active, you want to identify reasons why some recipients fail to complete the journey.
What are two steps you should take? Each correct answer presents part of the solution.
NOTE: Each coned selection is worth one point.
While your customer journey is still active, you want to identify reasons why some recipients fail to complete the journey.
What are two steps you should take? Each correct answer presents part of the solution.
NOTE: Each coned selection is worth one point.
Correct Answer: A,C
Question 7
A multi-day conference includes multiple vendors, sponsors, and hotel accommodations You need to schedule presenters for the conference sessions.
As you are booking the presenters tor the sessions, where should you set the presenter's fee for this event?
As you are booking the presenters tor the sessions, where should you set the presenter's fee for this event?
Correct Answer: B
Question 8
You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.
You are looking through the gallery of existing customer journey templates to select appropriate one.
Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.
You are looking through the gallery of existing customer journey templates to select appropriate one.
Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.
Correct Answer: A,C,F,G
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 9
Your landing page must include your privacy banner to let your customers know that you take their privacy seriously.
Once enabled, where will the full text of your privacy policy be stored?
Once enabled, where will the full text of your privacy policy be stored?
Correct Answer: B
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 10
You work for a non-profit organization that sends a yearly progress summary and thank you email to both their donors and volunteers. Although the emails sent are very similar, the main (hero) image and some call-to- actions can differ based on the contact type.
For simplicity, the content designer wants to design a single email design and add conditions to the content based on the contact type.
On which two design elements are you able to add conditions? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
For simplicity, the content designer wants to design a single email design and add conditions to the content based on the contact type.
On which two design elements are you able to add conditions? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Correct Answer: C,D
Question 11
An IT solutions provider decided to host an onsite educational event for their customers. They create an event in Marketing Event Management with pass level registration and will not allow anonymous registrations.
You need to convey to the IT solutions provider the actions that will be available to the event attendees after they create an account.
Which two actions are allowed? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
You need to convey to the IT solutions provider the actions that will be available to the event attendees after they create an account.
Which two actions are allowed? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Correct Answer: C,D
Question 12
You are helping the marketing department set up a general purpose form.
You want to allow the form layout and design to be available as an easy start when creating new forms in the future.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order
You want to allow the form layout and design to be available as an easy start when creating new forms in the future.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order
Correct Answer:
Explanation:
Question 13
The legal department in your company indicates that new contacts 'cannot' receive commercial tagged emails unless they opted in to receive them.
As part of the onboarding journey for new customers, you send a transactional email requesting that the customers opt in and informing them of the new privacy policy.
You need to be sure that you can send out the opt-in message without sending accidental commercial messages.
What do you need to set as default values on the preference attributes on a contact?
As part of the onboarding journey for new customers, you send a transactional email requesting that the customers opt in and informing them of the new privacy policy.
You need to be sure that you can send out the opt-in message without sending accidental commercial messages.
What do you need to set as default values on the preference attributes on a contact?
Correct Answer: A
Question 14
The marketing department at Contoso Children's Foundation wants to set up a real-time journey to thank people for their donations, using specific donation values in emails and journey branches. The journey needs to be triggered when someone donates through your organization's website.
You need to:
1. create the custom event trigger, and
2. give the event code snippet to the website team so they can build the trigger into the donations page.
Which two field types can you add in a custom event to provide additional context for the journey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
You need to:
1. create the custom event trigger, and
2. give the event code snippet to the website team so they can build the trigger into the donations page.
Which two field types can you add in a custom event to provide additional context for the journey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Correct Answer: B,C
Question 15
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your company recently installed the real-time marketing module.
You need to make sure that the consent center is filled with the correct consent data currently available in Microsoft Dynamics 365 Marketing and from legacy campaign solutions.
Solution: You allow the outbound marketing subscription forms to update the consent center.
Does this meet the goal?
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your company recently installed the real-time marketing module.
You need to make sure that the consent center is filled with the correct consent data currently available in Microsoft Dynamics 365 Marketing and from legacy campaign solutions.
Solution: You allow the outbound marketing subscription forms to update the consent center.
Does this meet the goal?
Correct Answer: A
