Salesforce Certified Marketing Cloud Email Specialist - Marketing-Cloud-Email-Specialist Exam Practice Test
Question 1
The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
Which action should the marketer take to evaluate conversion of those journeys?
Correct Answer: C
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 2
A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
What guidance should be given to the email developer to ensure the interactive form displays correctly?
Correct Answer: B
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 3
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
What should be done to ensure the report a sent to the director each day?
Correct Answer: C
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 4
Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?
Which mobile optimization option provides the quickest turnaround and easiest implementation?
Correct Answer: B
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 5
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What shouldthe marketer do to accomplish this?
What shouldthe marketer do to accomplish this?
Correct Answer: A
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 6
Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
What should NTO use to make sure email addresses are valid before adding to its audience?
Correct Answer: B
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 7
A marketingspecialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?
Which tool method should the specialist use?
Correct Answer: C
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 8
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
Which method meets their needs?
Correct Answer: B
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 9
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?
Correct Answer: B
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 10
The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?
Which tool should supply insights into the tone of subject lines?
Correct Answer: A
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 11
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
Which tool should they use to identify the subscribers to send to?
Correct Answer: A
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 12
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
What should a marketer do to ensure the Email Address field values are unique?
Correct Answer: B
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 13
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?
Which text should be used for the call-to-action button to drive the most engagement?
Correct Answer: C
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
Question 14
A marketer wants to store all the attributes fora triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
Which configuration is required when creating the data extension for this triggered send information?
Correct Answer: A
Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).
