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Adobe Journey Optimizer Developer Expert Sample Questions:

1. An Adobe Journey Optimizer developer has a business requirement to add the customer loyalty level in the Profile schema. The loyalty level can have specific values (Silver, Gold, Platinum).
How would this field be added?

A) Create a new field using the data type String, check the option Enum, and configure the Enum values.
B) Create a new field using the data type Enum, and configure the Enum values.
C) Create a new field using the data type Short, check the option Enum, and configure the Enum values.

2. A marketing manager, working in Adobe Journey Optimizer, has created a Collection of offers called "Fall Coupons". When the Collection is checked, only 3 of the 4 offers created are included.
What would be the problem?

A) The required Tag is missing from one of the Offers.
B) When creating the offer, they did not add the Image Placement.
C) They did not create a Fallback Offer for their collection.

3. A new marketing program for a company's new product line is being developed. They are using the "Customer Spend" segment as a way to dynamically change the content in the email message being designed.
When creating the Decision, which will be used in the email message Offer, how would the marketing manager accomplish this in Adobe Journey Optimizer?

A) Create the appropriate Placement for the email message. Create both the Personalized and Fallback offers for the specific Collection they wantto use within the email message. Create a new Decision, which would reference this Collection.
B) Create the correct Rules and Tags for the email message. Add the Personalized Offers to the specific Collection they want to use within the email message. Create a new Decision, which would reference this Collection.
C) Create the component rules for the email message. Create Decisions for the specific Collection they want to use within the email message. Create a new Offer Priority, which would contain the "Customer Spend" segment

4. A marketer reports that clicks on the main image in an email are not being tracked. What are two possible reasons for this? (Choose two.)

A) The "Click Tracking for email" option is disabled for the email.
B) Link tracking is enabled, but the link does not have a Label.
C) The "Open Tracking for email" option is disabled for the email.
D) The Tracking Type on the link is set to "Never".

5. While modelling a schema for a retail organization purchase journey, the following data sources are available:
1. CRM system
2. Purchase data from offline store
3. Website analytics data
What is the correct Schema type to map these data to ingest in Adobe Experience Platform?

A) CRM system - XDM Individual Profile
Purchase data from offline store - XDM Individual Profile
Website analytics data - XDM Experience Event
B) CRM system - XDM Individual Profile
Purchase data from offline store - XDM Experience Event
Website analytics data - XDM Experience Event
C) CRM system - XDM Experience Event
Purchase data from offline store - XDM
Experience Event Website analytics data - XDM Individual Profile

Solutions: