Google Search Fundamentals Exam Practice Test - adwords-fundamentals Exam Practice Test

A. Run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign.

B. See potential web pages where your ad can appear based on your keywords.

C. See which images and text ads within your campaign are performing best on the specific websites you are targeting.

D. Manage CPC bids for contextual campaigns within your account.

A. Time an ad enters an auction.

B. Time a keyword receives a click.

C. 48 hours.

D. 24 hours.

A. Identical keywords compete against each other, and the better-performing keyword triggers your ad.

B. None of these options are correct

C. Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs.

D. Identical keywords are not allowed in AdWords and your ads will be disapproved.

A. Relevance to a user's search.

B. Maximum cost-per-click (CPC) bid.

C. Frequency of a queried keyword.

D. Proper grammar in an ad text.

A. Are viewable on all mobile devices, regardless of country or carrier.

B. Allow advertisers to set budgets for each ad variation within an ad group.

C. Can be targeted to both the Google Display Network and Search Network.

D. Can appear next to related content on a website.

A. A video that captures users' attention within the first 10 seconds of play

B. Content with a non-commercial look and feel

C. Content in the form of a running list of statistics about the company

D. A clear call-to-action in the opening static image

A. Automatically serve the ad with the highest maximum CPC the most often.

B. Automatically increase your quality score based on the average CTR of the ad group.

C. Automatically try to show the best performing ad more often.

D. Automatically lower your bids according to your CPA goal.

A. Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.

B. Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

C. Managed placements would be used to target specific sites you had selected as being important to your client.

D. Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.

A. Set up direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC.

B. Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see.

C. Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.

D. Create a new MCC account linked to the original MCC account, and then move the three accounts into that MC Grant Amy access to that sub-MCC only.

A. Keyword match types further refine placement targeting.

B. Using keywords enables bid management on placements.

C. Placements will only display ads if keywords are added

D. Ads are contextual targeted across the selected placements

A. You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in.

B. You add the keywords "Hawaii" to all of your ad groups, so that you ad will stop serving on searches that are not specific to Hawaii.

C. You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii.

D. You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget.

A. decrease Quality Score

B. increase Quality Score

C. decrease impressions

D. increase impressions

A. Delete the keyword and add the keyword to the campaign again.

B. Repeat the keyword as many times as possible in the ad text.

C. Increase the daily budget for the campaign in which the keyword is located.

D. Modify the ad associated with that keyword to direct to a highly-relevant landing page.

A. The quality Score of the keyword

B. The bids of the next closest competitor

C. The profit derived from a paid click

D. The cost of the bid