Pass the actual test with the help of MKT-101 study guide
Last Updated: Sep 20, 2026
No. of Questions: 157 Questions & Answers with Testing Engine
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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Build and Analyze Customer Journeys using Marketing Cloud |
| Exam Number: | MKT-101 |
| Exam Duration: | 300 minutes |
| Available Languages: | English |
| Exam Format: | Instructor-led training, Hands-on labs, Scenario-based exercises |
| Related Certifications: | Salesforce Marketer Certifications Salesforce Certified Marketing Cloud Email Specialist |
| Sample Questions: | Salesforce MKT-101 Sample Questions |
| Exam Way: | Online instructor-led training or classroom training |
| Pre Condition: | No prior knowledge of Marketing Cloud is required. Recommended as preparation for Salesforce Marketing Cloud Email Specialist certification. |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud |
| Section | Objectives |
|---|---|
| Topic 1: Analytics and Troubleshooting | - Performance analysis
|
| Topic 2: Marketing Automation | - Journey Builder
|
| Topic 3: Subscriber and Data Management | - Audience management
|
| Topic 4: Introduction to Salesforce Marketing Cloud | - Marketing Cloud overview
|
| Topic 5: Summary | - Course review
|
| Topic 6: Email Message Design and Creation | - Email content development
|
| Topic 7: Message Testing, Delivery, and Email Marketing Best Practices | - Email optimization
|
| Topic 8: Administration | - Account configuration
|
The Salesforce MKT-101 exam, officially titled Build and Analyze Customer Journeys using Marketing Cloud, is the required test for earning the Marketing Cloud Consultant certification, a credential at the Intermediate level. Passing it validates the skills Salesforce expects from certified professionals, and it can also support progress toward related credentials such as Salesforce Certified Marketing Cloud Email Specialist, Salesforce Marketer Certifications.
Salesforce asks candidates to meet the following requirement before registering: No prior knowledge of Marketing Cloud is required. Recommended as preparation for Salesforce Marketing Cloud Email Specialist certification.. Exam policies do change, so confirm the latest details on the official exam page at https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud before you book.
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The Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam is organized into 8 major domains. Some of the key domains include:
Scroll up to the Exam Topics section for the complete breakdown, and use it to plan how much study time each domain deserves.
Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization thatare custom and not available within the perconfigured reports.
What should be created to achieve this?
Correct Answer: B 🗳️
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
Correct Answer: C 🗳️
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
Correct Answer: A 🗳️
Northern Trail Outfitters Is building a data extension that will store preference data for theits subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?
Correct Answer: C 🗳️
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
Correct Answer: C 🗳️
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