Pass the actual test with the help of M2020-618 study guide
Last Updated: Sep 04, 2026
No. of Questions: 41 Questions & Answers with Testing Engine
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| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 |
| Exam Number: | M2020-618 |
| Related Certifications: | IBM Sales Mastery - Business Analytics |
| Passing Score: | 70% |
| Available Languages: | English |
| Certificate Validity Period: | 12 Months |
| Exam Price: | Free / No Charge |
| Exam Format: | Multiple Choice, Multiple Response |
| Exam Duration: | 60 minutes |
| Real Exam Qty: | 41-60 |
| Recommended Training: | IBM Business Analytics Sales Training |
| Exam Registration: | IBM Training & Skills IBM Skills Gateway |
| Sample Questions: | IBM M2020-618 Sample Questions |
| Exam Way: | Online proctored / IBM Skills Gateway |
| Pre Condition: | No formal prerequisites; recommended basic knowledge of IBM analytics and midmarket sales |
| Official Syllabus URL: | https://www.ibm.com/training/certification/m2020-618 |
| Section | Weight | Objectives |
|---|---|---|
| Midmarket Business Analytics Landscape & Trends | 20% | - Market trends and business drivers - Value of analytics for midmarket organizations - Key customer pain points in midmarket |
| Solution Mapping & Competitive Positioning | 20% | - Upsell and expand scenarios - Competitive differentiation - Matching solutions to customer needs |
| IBM Business Analytics Midmarket Portfolio | 35% | - IBM Cognos Express family overview - IBM SPSS for midmarket applications - IBM Cognos Insight features and use cases - Positioning and differentiators |
| Sales Strategy & Value Proposition | 25% | - Articulating business value and ROI - Pricing, packaging and financing options - Identifying qualified opportunities - Overcoming common objections |
The M2020-618 exam leads to the IBM Business Analytics Midmarket Foundational Sales Mastery certification, a Foundational-level credential from IBM. It validates the skills measured by the IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 syllabus and is a recognized step for IT professionals building their careers, and it sits alongside related credentials such as IBM Sales Mastery - Business Analytics.
The IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 exam includes 41-60 questions and gives you 60 minutes to complete them. That works out to a fairly tight pace, so reading each question carefully but decisively matters more than perfectionism. If a question stalls you, flag it and move on; banking the easier points first keeps time pressure from snowballing near the end. Before test day, run at least one full timed session with the Actualtests4sure practice test so the rhythm feels familiar rather than rushed.
You need 70% to pass the M2020-618 exam, and the official registration fee is Free / No Charge. Keep in mind that a failed attempt means paying the full fee again to retake the exam, so it pays to be honest with yourself before booking a seat. A practical benchmark: work through the 41 practice questions at Actualtests4sure until you can score comfortably above the passing line in timed mode, then schedule your exam.
No formal prerequisites; recommended basic knowledge of IBM analytics and midmarket sales Because IBM may adjust its policies over time, we recommend confirming the latest requirements on the official exam page (official exam page) before you register.
You can sign up for the IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 exam through any of the official registration channels below:
As for how the exam is delivered: Online proctored / IBM Skills Gateway.
IBM suggests the following training options for candidates preparing for IBM Business Analytics Midmarket Foundational Sales Mastery Test v2:
Formal training is a solid foundation, and pairing it with the 41 practice questions from Actualtests4sure helps you turn that knowledge into exam-day confidence.
Yes. Actualtests4sure offers a free PDF demo of the IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 material, so you can review the question style and answer quality before making a decision. Every purchase also includes 365 days of free updates, and after that period you can extend your updates at a 50% discount, which keeps your preparation current through 2026 and beyond.
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The IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 syllabus is divided into 4 main domains, including IBM Business Analytics Midmarket Portfolio (35%), Solution Mapping & Competitive Positioning (20%), Sales Strategy & Value Proposition (25%). Each domain carries a different share of the total score, so knowing where the weight sits helps you allocate your study time wisely. You will find the complete, up-to-date outline in the Exam Topics section above.
Question 1
What is the software growth opportunity in the Business Analytics Midmarket?
A. The Midmarket is growing slower than the overall Business Analytics software market
B. The Midmarket has not grown year over year
C. The Midmarket is growing faster than the overall Business Analytics software market
D. The Midmarket is growing on par with the overall Business Analytics software market
Question 2
Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?
A. I need to better identify opportunities, allocate marketing budget and track marketing campaigns.
B. I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
C. My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.
D. I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.
Question 3
At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?
A. IBM Cognos Express Administrator
B. IBM Cognos Express Connector and one of the user roles
C. IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
D. IBM Cognos Express Administrator and an IBM Cognos Express Connector
Question 4
What is the first and most important validation step that should be taken with any new opportunity?
A. Determine decision makers
B. Determine BANT
C. Determine products
D. Determine competition
Question 5
Which pain point can IBM Midmarket solutions help overcome?
A. The customer is struggling with complex territory to account alignment processes
B. The customer has difficulty managing patient records and archiving historical data
C. The customer needs to implement and manage group HR policy across multiple companies
D. The customer needs an analytic solution that communicates information across the enterprise
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: D |
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