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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

A) These dimensions are stored at the workspace level
B) Variable Dimensions hold a Many-to-Many relationship with its main entity
C) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
D) All variables exist in every data set type, hence are considered as overarching dimensions

2. An implementation engineer is requested to integrate the following files:
File A:

File B:

The client would like to link the two files in order to view the two KPIS (Tasks Completed' and 'tasks Assignmed') alongside'Employee Name' and/or 'Squard'.
A Parent-Child configuration was set between the two.
Which two statements are correct?

A) The two files cannot be joined as they hold different dates
B) The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams
C) The two files were uploaded to a different Generic type
D) Any one of the files can potentially be set as the Parent data stream
E) The two files cannot be Joined as they hold different measurements

3. A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data follows a naming convention as shown below:
Facebook Ads Naming Convention - Campaign Name:
Camp|D_CampName#Market_Objective#TargetAge_TargetGender
Twitter Ads Naming Convention - Media Buy Name:
Market|TargetAge|Objective|OrderID
' Google Ads Naming Convention - Media Buy Name:
Buying Type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization 'Center.
In addition to the previous details, the client provides the following data sample:


Logic specification:
If a value is not present in the Validation List, return "Not Valid"
If a value is not present in the Classification File, return "Unclassified".
If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

A)

B)

C)

D)

4. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A) Scalability - future data streams that will follow similar logic will be automatically harmonized.
B) Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
C) Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
D) Ease of Maintenance - the logic is written and populated in one centralized place
E) Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model

5. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.

As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.
The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:

Which harmonization feature should an Implementation engineer use to meet the client's requirement?

A) Calculated dimensions
B) Custom Classification
C) Fusion
D) Parent Chile
E) Transformers

Solutions: