CMA Certified Professional Category Manager (CPCM) - Category-Manager Exam Practice Test

A. Pricing is the calculation of production costs to determine a product's retail price.

B. Pricing is the method of categorizing products based on their market value.

C. Pricing is the process of setting promotional discounts to attract more shoppers.

D. Pricing is the monetary value assigned to a product or service, and it directly impacts sales volume, shopper behavior, and category performance.

A. The likelihood of a product succeeding in a new market.

B. The strength of a demographic group's preference for a product or category compared to the general population.

C. The percentage of a product's sales within a specific region.

D. The total sales of a product to all demographic groups.

A. Strategies focused on long-term category growth, such as brand positioning and market expansion.

B. Tactics that are changed often during a category planning cycle, such as temporary price reductions, ads, and displays.

C. Tactics that are only applied to niche segments within a category, such as premium product lines.

D. Decisions that remain constant throughout the category planning cycle, such as product assortment and shelf space.

A. Linear Regression

B. Decision Tree Regression

C. Quantile Regression

D. Polynomial Regression

A. 60%

B. 27%

C. 75%

D. 25%

A. 300

B. 600

C. 100

D. 125

A. Identify product demographic affinity profiles

B. Create clusters based on relevancy and opportunity

C. Identify store-level demographic profiles

D. Calculate product demand potential

A. Consumer Usage

B. Price Range

C. Product Type

D. Advertising Dollars