Salesforce Certified Marketing Cloud Email Specialist

Question 1

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A. Use the Split option to temporarily add additional filter criteria.

B. Copy the data filter and build a new data extension with additional filter criteria.

C. Copy thefiltered data extension and add additional filter criteria.

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 2

A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

A. SQL Query Activity

B. Data Filter

C. Attribute Group

Correct Answer: A

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 3

A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?

A. Requirement to have Custom URLs on Cloud Pages

B. Sending. Volume > 250,000 Email/Month

C. Requirement to have Custom URLs on images hosted in Marketing Cloud

Correct Answer: B

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 4

Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A. Einstein Engagement Frequency

B. Einstein Engagement Scoring

C. Einstein Messaging Insight

Correct Answer: A

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 5

A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?

A. Create a new, friendly From Name for the updated program.

B. Send to subscribers, asking for them to confirm opt-in.

C. Purge inactive subscribers to avoid high bounce rates.

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 6

A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

B. Configure the filter DE to auto-refresh dally in properties.

C. Schedule an automation to refresh the filter activity each day.

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 7

Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A. Reference Content Block

B. Einstein Content Selection

C. Dynamic Content Block

Correct Answer: A

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 8

A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A. Select the View and Send permission option.

B. Make a copy in each business unit to allow local edits.

C. Select the EditGlobally permission option.

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 9

A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

A. DoNotTrack Attribute

B. Consent Management

C. Exclusion Script

Correct Answer: A

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 10

Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

A. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

B. Use a Guided Send to perform a test send to Internal usersusing subscriber data.

C. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

Correct Answer: A

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 11

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than
2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A. Use a Decision Split activityon the journey canvas.

B. Use Filter Contacts criteria in the journey entry source.

C. Use Automation Studio to query a population into a data extension.

Correct Answer: B

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 12

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?

A. Use the Update Contact a:

B. A Utilize exit criteria for the journey.

C. Ensure the Contact entry mode is No re-entry

Correct Answer: B

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 13

Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.

A. In Send Management, add the word TACO to the Auto-Suppression Rules.

B. In Send Classifications, delete TACO from the available classification options.

C. In the Subject/Preheader Validation section of Email Studio, add the word TACO.

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 14

The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A. _Open data view

B. Tracking Data Extract

C. Total Opens measure

Correct Answer: A

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Salesforce Certified Marketing Cloud Email Specialist - MC-202 Exam Practice Test

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