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Updated: Jul 25, 2026
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Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Passing Score: | 67% |
| Exam Format: | Multiple-choice, Scenario-based |
| Exam Price: | USD 200 |
| Real Exam Qty: | 65 |
| Available Languages: | English, Japanese, Spanish, French, German, Portuguese (Brazil) |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Developer |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Prepare for Your Marketing Cloud Email Specialist Credential |
| Exam Registration: | Salesforce Certification Portal Pearson VUE |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended 6+ months hands-on experience with Marketing Cloud Email Studio |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-email-specialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Journey Builder - Build solutions in Automation Studio |
| Topic 2: Subscriber and Data Management | 26% | - Troubleshoot send and data issues - Design and configure Data Extensions - Configure segmentation tools - Import and manage subscriber data |
| Topic 3: Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Subscriber acquisition and retention - Design effective emails and programs |
| Topic 4: Content Creation and Delivery | 24% | - Configure send settings - Create and customize email content - Select appropriate tools for sending - Manage and organize campaign content |
| Topic 5: Insights and Analytics | 14% | - Create and configure reports - Leverage analytics and Einstein features - Analyze campaign performance |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
A) Suppression Lists
B) Publication List
C) Exclusion Lists
2. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
A) Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
B) Use a Guided Send to perform a test send to Internal usersusing subscriber data.
C) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
3. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
A) Email Engagement
B) Manual Engagement
C) Web Conversion
4. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
A) Einstein Engagement Frequency
B) Sender Authentication Package
C) Send Throttling
5. Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
A) Automation Studio and Path Optimizer
B) Journey Builder and Behavioral Triggers
C) Automation Studio and Journey Builder
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
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