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Updated: Aug 11, 2026
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Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Exam Format: | Multiple-choice |
| Real Exam Qty: | 60 |
| Available Languages: | English |
| Passing Score: | 72% |
| Exam Duration: | 90 minutes |
| Exam Price: | USD 200 |
| Related Certifications: | Salesforce Marketer Certification |
| Sample Questions: | Salesforce MCAE-Con-201 Sample Questions |
| Exam Way: | Online (proctored) or Onsite (at a test center) |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs |
| Topic 2: Administration | 11% | - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions |
| Topic 3: Lead Management | 24% | - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and publish landing pages - Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content |
| Topic 5: Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified |
| Topic 6: Email Marketing | 20% | - Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to use dynamic content in emails |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
A) Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
B) Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
C) Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
D) Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
2. Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
A) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
B) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
C) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
D) Nothing will display
3. LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers
A) Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
B) Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
C) Have each team member log in and reference the dashboard in the Analytics Studio app.
D) Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
4. LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?
A) Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
B) Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
C) Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
D) Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
5. Which one is Marketing Cloud Account Engagement Video Connector
A) YouTube
B) Vimeo
C) Dailymotion
D) Wistia
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: B,D | Question # 4 Answer: A | Question # 5 Answer: D |
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