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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A) Only send emails to prospects who do not use Apple Mail.
B) Enable visitor filters for all customers so opens are not tracked.
C) Disable open tracking within account settings.
D) A Use the Open Rules Audit to remove opens as criteria in their automations.

2. A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A) The app will create unique datasets for each business unit.
B) Each business unit can only have one associated B2B Marketing Analytics app.
C) There is an option to create a unique app for each business unit or one joined app for all business units.
D) Each dashboard will have an option to filter by business unit.

3. A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A) Completion action
B) Automation rule
C) Segmentation rule
D) Dynamic list

4. What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A) Dynamic Content
B) User Signatures
C) User Notifications
D) Email Templates
E) Social Posts

5. Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?

A) True
B) False

Solutions: