Salesforce Certified Marketing Cloud Engagement Consultant

Question 1

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

A. Custom profile and subscription centers will not be required.

B. Shared Salesforce Data Extensions will be enabled in up to 5 business units.

C. Once an account is upgraded to Multi-Org, it cannot be turned off.

D. Existing accounts cannot be upgraded to Multi-Org.

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 2

Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

A. Scheduled Automation utilizing Triggered Send Emails

B. Journey that allows re-entry after exiting

C. Single Send Journey

D. Scheduled Automation using a Send Activity

Correct Answer: D

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 3

Northern Trail Outfitters is looking to personalize their SMS messages. Which data source is supported to personalize messages?

A. MobileConnect Demographics

B. Data Designer Attribute Group

C. Population in Contact Builder

D. Profile Attributes

Correct Answer: D

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 4

Northern Trail Outfitters wants its emails to be redirected to Marketing Cloud servers for processing. Which configuration setting should the consultant recommend?

A. Private Domains

B. Custom Delivery Profiles

C. Reply Mail Management

D. Sender Authentication Package

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 5

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?

A. Create and execute a Data Filter on the _Click data view

B. Create and execute a Tracking Extract

C. Create and execute a SQL Query against the _Click data view

D. Create and execute a Subscriber Engagement report

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 6

A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers

A. _Complaint

B. _Unsubscribe

C. _BusinessUnitUnsubscribes

D. _Subscribers

Correct Answer: C,D

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 7

A customer wants to improve the previous 10 years purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? (Choose 2 answers)

A. What time of day are the API calls made?

B. Why do they require 10 years' historical data in Marketing Cloud?

C. Does their License include the Large Data Extensions feature?

D. How many API calls are expected to be made at the peak hourly rate?

Correct Answer: C,D

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 8

Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
The first DE is populated by web analytics data and does not contain a Subscriber Key or Email Address value.
A Customer Reference DE is updated daily and holds subscriber information.
The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items.
The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

B. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

C. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry

D. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Salesforce Certified Marketing Cloud Engagement Consultant - MCE-Con-201 Exam Practice Test

Latest Update

Useful Links

Contact Us