Study with MCE-Con-201 Actual Test Questions
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Updated: Oct 17, 2026
No. of Questions: 101 Questions & Answers with Testing Engine
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Salesforce MCE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Number: | MCE-Con-201 |
| Certificate Validity Period: | 3 years (requires maintenance) |
| Exam Duration: | 105 minutes |
| Available Languages: | English |
| Exam Price: | USD 200 |
| Exam Format: | Multiple Select, Multiple Choice |
| Real Exam Qty: | 60 |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Passing Score: | 67% |
| Sample Questions: | Salesforce MCE-Con-201 Sample Questions |
| Exam Way: | Online proctored or in-person at a testing center |
| Pre Condition: | 6+ months of hands-on experience configuring Marketing Cloud Engagement solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudconsultant |
Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Requirements | 15% | - Solution design
|
| Topic 2: Content and Messaging | 15% | - Multi-channel messaging
|
| Topic 3: Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Topic 4: Data Management and Segmentation | 20% | - Data modeling
|
| Topic 5: Journey Builder and Automation | 20% | - Automation Studio
|
| Topic 6: Analytics and Reporting | 15% | - Advanced analytics
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use an Import Activity in Automation Studio to filter the data as a Data Extension Entry Source.
- B. Use a Data Extension Entry Source with an applied filter based on recent member activity.
- C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- D. Use a Query Activity in Automation Studio to create a segment before entering the journey.
Correct Answer: D 🗳️
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Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE). The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value. A Customer Reference DE is updated daily and holds subscriber information. The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items. The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address. If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- B. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- C. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
- D. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
Correct Answer: C 🗳️
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A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. User device data is unavailable in Contact Builder for up to 48 hours.
- B. Newly registered users will create additional Contacts in Marketing Cloud.
- C. Existing users will create additional Contacts in Marketing Cloud.
- D. All mobile app users will create additional Contacts in Marketing Cloud.
Correct Answer: B 🗳️
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Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
- A. API User checkbox is deselected, all available roles are assigned to user.
- B. API User checkbox is selected, no roles are assigned to user.
- C. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
- D. API User checkbox is selected, Administrator & Marketing Cloud Administrator roles are applied.
Correct Answer: D 🗳️
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Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day to day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What configuration can meet these criteria?
- A. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context.
- B. Use SQL Query to filter the audience into a new data extension that is upserted every day.
- C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day.
- D. Use exclusion lists for the send - excluding those that already were sent the email.
Correct Answer: B 🗳️
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