Salesforce Certified Marketing Cloud Administrator Exam - Marketing-Cloud-Administrator Exam Practice Test

Question 1

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A. A new sender profile is needed for sending transactional emails.

B. Brand-specific private domains are required for images and links.

C. Multiple FTP users must be accommodated.

Correct Answer: B

Question 2

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?

A. Create three distinct Attribute Groups that link each data extension directly to Contacts.

B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

Correct Answer: B

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 3

Where would a Marketing Cloud admin view all verified email addresses?

A. Identity Verification Log

B. Reply Mail Management

C. Sender Profiles

D. From Address Management

Correct Answer: D

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 4

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?

A. Configure Parameter Manager.

B. Link a Google Analytics Account.

C. Use Web and Mobile Analytics.

Correct Answer: A

Question 5

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

A. Campaign Settings

B. Account Settings

C. Emails Studio Settings

D. Content Builder Settings

Correct Answer: D

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 6

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

A. Disable the campaign manager's user and create a new user

B. Transfer the campaign manager's permissions to a new user

C. Deactivate the campaign manager's license and assign it to the new user

D. Delete the campaign manager's user and create a new user

Correct Answer: C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 7

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

A. Define a Sender Profile.

B. Define a Subscriber -specific From Name.

C. Define a Delivery Profile.

D. Define custom Reply Mail Management.

Correct Answer: A,C

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 8

Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?

A. Set default permissions with the restrictions on the business unit

B. Apply a permission set to the business unit

C. Disable the permissions directly within the business unit

D. A Assign a role to the business unit

Correct Answer: D

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 9

A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

A. Many -to -One Relationship

B. One -to -Many Relationship

C. Many -to -Many Relationship

D. One -to -One Relationship

Correct Answer: B

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Question 10

What are entry source types for Journey Builder?

A. Data Extension, Email List, API Event, Date Based Event

B. Data Extension, Salesforce Community, GA360, Email List

C. Data Extension, Audience Studio, API Event, Date Based Event

D. Data Extension, Cloud Pages, Email List, API Event

Correct Answer: A

Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

Salesforce Certified Marketing Cloud Administrator - Marketing-Cloud-Administrator Exam Practice Test

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