New (2026) Salesforce MKT-101 Exam Dumps
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NEW QUESTION # 36
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers
- A. Dynamic Content
- B. External Content
- C. Personalization Strings
- D. AMPscript
Answer: B,C
NEW QUESTION # 37
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- B. Use a Query Activity in Automation Studio to create a segment before entering the journey.
- C. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
- D. Use a Data Extension Entry Source with an applied filter based on recent member activity.
Answer: B
Explanation:
To send emails to loyalty members based on recent activity, a contact data entry source can be used to segment the data based on attributes and filters configured in Contact Builder. This allows for more flexibility and scalability than using a data extension entry source with an applied filter. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_sources.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_attribute_groups.htm&type=5
NEW QUESTION # 38
Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower. NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers''
- A. Send emails more frequently
- B. Remove them from the list
- C. Request they resubscribe
- D. Send emails less frequently
Answer: A
NEW QUESTION # 39
A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?
- A. Send the marketing team a link to the Subscriber Preview of the email.
- B. Create a version of the email that does not include the unsubscribe link.
- C. Deselect the option to Enable System Generated Links in the Test Send.
- D. Send to a Test Data Extension via the Send Flow.
Answer: D
NEW QUESTION # 40
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a scheduled Automation with a Query Activity and a Send Email Activity
- B. Create a Journey with a Salesforce Campaign entry source and an Email Activity
- C. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- D. Create a Journey with a Salesforce Data entry source and an Email Activity
Answer: B
NEW QUESTION # 41
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
- A. A field of Locale type containing the locale code
- B. A field of Locale type containing the country code
- C. A field of Phone type containing the mobile number
- D. A field of Text type containing the country code plus mobile number
Answer: A,C
NEW QUESTION # 42
Northern Trail Outfitters is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over lists?
Choose 3 answers
- A. They have fewer than 250,000 subscribers.
- B. Journey Builder will be used.
- C. They have fewer than 15 data points.
- D. They are storing product and store data.
- E. Flexible data storage is needed.
Answer: B,D,E
NEW QUESTION # 43
Which one in NOT an offline tactic for capture email addresses?
- A. Inbound Sales calls
- B. Acquiring email for loyalty programs in store
- C. Acquisition associated with a receipt or ticket delivery
- D. Surveys at the counter
- E. Request email during checkout
Answer: D
NEW QUESTION # 44
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. An external system to receive and confirm callback and subscriptions
- B. A Datorama instance to ingest their data
- C. An Interaction Studio instance to ingest their data
- D. A Transactional Journey with the Not Sent Notification activity included
Answer: A
NEW QUESTION # 45
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers
- A. ContactID was used as Subscriber Key
- B. Individual Level Tracking was not selected in Marketing Cloud Configuration
- C. Email Address was used as Subscriber Key
- D. Synchronized Data Sources only push data every 15 minutes
Answer: B,C
NEW QUESTION # 46
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Use a User-Initiated Emails Interaction.
- B. Execute a Triggered Emails Interaction.
- C. Use the Transactional Messaging API.
- D. Inject the subscriber into a Journey.
Answer: C
Explanation:
The Transactional Messaging API can be used to send email to customers who log in for the first time on a new IP. The Transactional Messaging API allows for fast and reliable delivery of transactional messages, such as password resets, order confirmations, or account alerts. The message can include information related to the login IP by using personalization strings or AMPscript variables. Reference: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.html https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-personalization.html
NEW QUESTION # 47
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended
- A. A Create a new data extension and link it to the other data extension
- B. Create new Salesforce data and link it to the other data extensions.
- C. Create a new data extension and link it as a new population.
- D. Create additional attribute fields in the main contact data extension.
Answer: A
Explanation:
To integrate a new dataset with pre-existing contacts, Northern Trail Outfitters should create a new data extension and link it to the other data extension. A data extension is a table that stores data in Marketing Cloud, such as contact information or purchase history. Data extensions can be linked by common fields or attributes using Contact Builder or SQL queries. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_data_extensions.htm&type=5
NEW QUESTION # 48
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?
- A. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
- B. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
- C. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
- D. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
Answer: A
Explanation:
A Sender Authentication Package (SAP) is a set of features that authenticate an email sender's identity and reputation, such as a private domain, a dedicated IP address, a link customization, and a reply mail management. A SAP can benefit customers who send large volumes of emails (such as 500,000 per month) and want to have consistent email branding with their domain (such as sender address, links, images, etc.). A SAP can also improve deliverability and avoid spam filters by proving that the sender is legitimate and trustworthy. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
NEW QUESTION # 49
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers
- A. Long and Short Codes are not available for all countries.
- B. NTO would be charged by mobile operators directly for messages.
- C. Not all countries are supported by MobileConnect.
- D. Inbound messaging only works with local Long or Short Codes.
- E. Opting in for messages can only be done via inbound message.
Answer: A,C,D
Explanation:
Three considerations that should be made before implementing MobileConnect are:
Long and Short Codes are not available for all countries. Long codes are local phone numbers that can be used for sending SMS messages in some countries, while short codes are special numbers that can be used for sending SMS messages in other countries. However, not all countries have long codes or short codes available or supported by MobileConnect.
Inbound messaging only works with local Long or Short Codes. Inbound messaging is the ability to receive SMS messages from subscribers in response to outbound messages or keywords. This feature only works with local long codes or short codes that match the country of the subscriber's mobile number.
Not all countries are supported by MobileConnect. MobileConnect relies on mobile operators and aggregators to deliver SMS messages to different countries, but not all countries have these services available or supported by MobileConnect.
NTO would not be charged by mobile operators directly for messages, as they would pay for message credits or bundles through Marketing Cloud billing. Opting in for messages can be done via inbound message or other methods, such as web forms or APIs. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_mobileconnect_overview.htm&type=5
NEW QUESTION # 50
Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
- A. DeliveryProfile and AMP script Lookup
- B. Send Classification and Subscriber Attributes
- C. Sender Profile and AMP script Lookup
Answer: C
NEW QUESTION # 51
A file is received daily from a data provider to the account FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?
- A. Automation Studio File Drop Automation
- B. Automation Studio Scheduled Automation
- C. Journey Builder Import Activity
- D. Journey Builder Fire Event
Answer: A
NEW QUESTION # 52
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
- A. Engagement Split > Send email > Wait By Duration > Random Split > Send email
- B. Decision Split > Send email > Engagement Split > Send email
- C. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
- D. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
Answer: C
NEW QUESTION # 53
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