Pass the actual test with the help of MC-201 study guide
Last Updated: Aug 07, 2026
No. of Questions: 306 Questions & Answers with Testing Engine
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
| Topic 2: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario |
| Topic 3: Lead Management | 24% | - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed - Explain what a Grade measures and how grading is managed - Define the capabilities of page actions |
| Topic 4: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 6: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
1. What are the key technical items required to set up during implementation?
A) Using Custom Fonts
B) IP Whitelisting
C) CNAME
D) Tracking Code
E) Email Authentication
2. An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?
A) Custom redirects
B) Marketing Cloud Account Engagement tacking code
C) Page actions
D) Marketing Cloud Account Engagement form
3. On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
A) Marketing Cloud Account Engagement domains
B) Social media domains
C) Mobile domains
D) Tracker domains
4. A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?
A) 3,000
B) 4,000
C) 3,500
D) 2,500
5. Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
A) Landing page error
B) Form submission
C) Unsubscribed from email
D) Assigned to a user
E) Webinar attended
Solutions:
| Question # 1 Answer: B,C,D,E | Question # 2 Answer: A | Question # 3 Answer: A,D | Question # 4 Answer: A | Question # 5 Answer: B,C,E |
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