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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A) Apply the administrator and Marketing Cloud Administrator permission sets to user
B) Reset al passwords to force new tokens
C) Apply the appropriate user mappings in the CRM configuration
D) Apply the Marketing Cloud for AppExchange User option as well

2. A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?

A) Burst Sending
B) Journey Builder Triggered Sends
C) Send Throttling
D) Marketing Cloud Connect

3. A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A) Triggered Send
B) Data Filter
C) Suppression list
D) Template-based emails
E) Automation StudioTerm

4. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A) Web and Mobile Analytics
B) Personalization Builder
C) Advertising Studio
D) Parameter Manager

5. Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

A) Marketing Cloud Email Marketing Manager
B) Marketing Cloud Regional or Local Administrator
C) Marketing Cloud Channel Manager
D) Marketing Cloud Administrator

Solutions: