Study with 1Z0-1031 Actual Test Questions
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Updated: Oct 26, 2026
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Oracle 1Z0-1031 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Exam Duration: | 85 minutes |
| Certificate Validity Period: | 18 months |
| Real Exam Qty: | 55-74 |
| Related Certifications: | Oracle CX Marketing Cloud Certifications |
| Exam Price: | USD $245 |
| Exam Format: | Single Answer, Multiple Answer, Multiple Choice |
| Passing Score: | 64% |
| Available Languages: | English |
| Recommended Training: | Oracle Marketing Cloud DMP Implementation Training |
| Exam Registration: | Oracle University Pearson VUE |
| Sample Questions: | Oracle 1Z0-1031 Sample Questions |
| Exam Way: | Proctored online or at Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud / BlueKai |
| Official Syllabus URL: | https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-1031 |
Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Identity Mapping & Resolution | 20% | - Offline match integration - ID swapping and mapping strategies - Oracle ID Graph concepts |
| Topic 2: Reporting & Optimization | 15% | - Performance analysis and optimization - Audience profile and discovery reports - Site Hits and Inventory reports |
| Topic 3: Data Strategy and Scoping | 20% | - Define DMP use cases - Data scoping and collection policies - Compliance and privacy requirements |
| Topic 4: Audience Creation & Management | 20% | - Audience activation and delivery - Classification and taxonomy setup - Build and configure audience segments |
| Topic 5: Tag Implementation & Data Ingestion | 25% | - Server-to-server integration - Mobile SDK integration - BlueKai Core Tag deployment - First-party data ingestion methods |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
How do you validate that you can use your developer keys to send authenticated message requests to the web services?
- A. Use the ID Types REST API
- B. Use the Ping API
- C. Use the ID Segment API
- D. Use the Audience Grant API
Correct Answer: B 🗳️
Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?
- A. Dynamic Synchronous
- B. IFrame
- C. Synchronous
- D. Pixel
- E. Asynchronous
Correct Answer: D 🗳️
A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?
- A. Configure Self-Classification Taxonomy and Classification Rules.
- B. Create and activate a Data Campaign.
- C. Deploy an ID Swap tag.
- D. Create an Audience.
Correct Answer: C 🗳️
Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
- A. Uses a transparent 1x1 image pixel
- B. Audience data on past users is sent.
- C. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
- D. Only data on users that are seen on a go-forward basis is sent.
- E. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
Correct Answer: A,E 🗳️
Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?
- A. That the iFrame tag type was selected in the container tool.
- B. That the image pixel is placed as the delivery method in the Create Campaign dialog box.
- C. That the appropriate macros were added to the pixel URL.
- D. That the production side web server is capable of retrieving HTTP requests.
Correct Answer: D 🗳️
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