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Updated: Sep 06, 2026

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SAP Marketing Cloud Implementation Certification Exam Topics:

Topic AreasTopic Details, Courses, BooksWeighting
Integration and Data UploadExplain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.

C4H260 (SAP MARKETING CLOUD 1902)
Integration Guide

8% - 12%
Onboarding and getting startedExplain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud

C4H260 (SAP MARKETING CLOUD 1902)
Onboarding Guide

8% - 12%
Administration TasksSetup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.

C4H260 (SAP MARKETING CLOUD 1902)
Bus.Admin.Tasks&Data Import

8% - 12%
Dynamic Customer ProfilingExplain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.

C4H260 (SAP MARKETING CLOUD 1902)
Bus.Admin.Tasks&Data Import

> 12%
Commerce MarketingOutline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.

Help Commerce Marketing

< 8%
Marketing Planning and PerformanceExplain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options.

Help Marketing and Performance

< 8%
ExtensibilityExplain varous extensibility options and ways to implement them

C4H260 (SAP MARKETING CLOUD 1902)
Extensibility Guide

8% - 12%
Segments, Campaigns and JourneysExplain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions, suppression rules and marketing areas.

C4H260 (SAP MARKETING CLOUD 1902)
Integr.&Analyz.Google AdWords

> 12%
Analytics and ReportingExplain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales.

Help Analytics

< 8%
Lead and Account Based MarketingDescribe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting.

Leads and Accounts
Help Leads&Account Based Mark.

< 8%

Reference: https://training.sap.com/certification/c_c4hmc92-sap-certified-technology-associate---sap-marketing-cloud-1902-implementation-g/

SAP Marketing Cloud Implementation Certification Exam Details:

LevelAssociate
Schedule ExamSAP Training
Exam CodeC_C4HMC92
Exam Price$550 (USD)
Sample QuestionsSAP Marketing Cloud Implementation Certification Sample Questions
Reference BooksC4H260
Bus.Admin.Tasks&Data Import
Integr.&Analyz.Google AdWords
Integration Guide
Onboarding Guide
Extensibility Guide
Help Analytics
Help Marketing and Performance
Help Commerce Marketing
Leads and Accounts
Help Leads&Account Based Mark.
Number of Questions80
Passing ScoreC_C4HMC92 - 64%
Exam NameSAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
Duration180 mins

SAP C-C4HMC92 Exam Overview:

Certification Vendor:SAP
Exam Name:SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
Exam Number:C-C4HMC92
Real Exam Qty:80
Related Certifications:SAP Certified Technology Associate - SAP Marketing Cloud Implementation
Certificate Validity Period:Retired, no longer offered
Available Languages:English
Exam Format:Multiple Choice, Multiple Response
Exam Duration:180 minutes
Exam Price:$549 USD
Passing Score:64%
Recommended Training:SAP Training & Certification Shop
Exam Registration:SAP Certification Hub
Sample Questions:SAP C-C4HMC92 Sample Questions
Exam Way:Online proctored via SAP Certification Hub or authorized test centers
Pre Condition:No mandatory prerequisites; recommended practical experience with SAP Marketing Cloud and relevant training
Official Syllabus URL:https://training.sap.com/certification/c_c4hmc92-sap-certified-technology-associate---sap-marketing-cloud-1902-implementation-g/

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