Latest [Dec 02, 2021] SAP C-C4HMC92 Exam Practice Test To Gain Brilliante Result
Take a Leap Forward in Your Career by Earning SAP C-C4HMC92
SAP Marketing Cloud Implementation Certification Exam Details:
| Schedule Exam | SAP Training |
| Exam Price | $550 (USD) |
| Level | Associate |
| Exam Name | SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation |
| Exam Code | C_C4HMC92 |
| Number of Questions | 80 |
| Sample Questions | SAP Marketing Cloud Implementation Certification Sample Questions |
| Passing Score | C_C4HMC92 - 64% |
| Reference Books | C4H260 Bus.Admin.Tasks&Data Import Integr.&Analyz.Google AdWords Integration Guide Onboarding Guide Extensibility Guide Help Analytics Help Marketing and Performance Help Commerce Marketing Leads and Accounts Help Leads&Account Based Mark. |
| Duration | 180 mins |
SAP C-C4HMC92 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Analytics and Reporting < 8% | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Administration Tasks 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
|
| Segments, Campaigns and Journeys > 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions,suppression rules and marketing areas. |
| Lead and Accound Based Marketing < 8% | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Integration and Data Upload 8% - 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.
|
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.
|
| Onboarding and getting started 8% - 12% | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud
|
| Extensibility 8% - 12% | Explain varous extensibility options and ways to implement them
|
NEW QUESTION 47
What can you do with the Add Custom View App in SAP Marketing Cloud? (3)
- A. Import analytic views that are modeled in an SAP HANA system
- B. Import the calculated views that are modeled in an SAP HANA system
- C. Import scripted vies that are modeled in an SAP HANA system
- D. Export standard or custom Business Object tables to an SAP HANA system
- E. Export an existing graphical calculation view along with the associated views and tables
Answer: B,D,E
NEW QUESTION 48
You are adding a new data source in the Segmentation Configuration application Where can this data source be consumed?
- A. Communication system
- B. Segmentation objects
- C. Value help
- D. Marketing calendar
Answer: B,C
NEW QUESTION 49
You receive Accounts and Contacts originating in SAP ERP into your SAP Marketing Cloud application.
What is the required configuration to distinguish these entities in SAP Marketing Cloud?
- A. Define a team member Role for Accounts and Contacts
- B. Define one ID origin for Accounts and Contacts from SAP ERP
- C. Define a function for Accounts and Contacts
- D. Define different ID origins for Accounts and Contacts from SAP ERP
Answer: D
NEW QUESTION 50
Which target groups are associated with campaigns? (3)
- A. A multi-channel campaign can be associated with a static target group
- B. A multi-channel campaign can be associated with a dynamic target group
- C. A trigger-based campaign can be associated with a live target group
- D. A trigger-based campaign can be associated with a dynamic target group
- E. A trigger-based campaign can be associated with a static target group
Answer: A,B,C
NEW QUESTION 51
In SAP Marketing Cloud, how can you determine the buying intent of a contact?
- A. Interactions
- B. Marketing Permissions
- C. Planned Spend
- D. Marketing Programs
Answer: A
NEW QUESTION 52
You want to load your contacts from SAP CRM, SAP Commerce and Facebook into SAP Marketing Cloud.
Based on the assumptions below, what would be your setup?
- On Facebook, a customer can have multiple profiles.
- Facebook is the least trustworthy source of information.
- A. Facebook > Priority 4, one per contact = "
- B. Facebook > Priority 3, one per contact = X
- C. Facebook > Priority 2, one per contact = "
- D. Facebook > Priority 1, one per contact = X
Answer: A
NEW QUESTION 53
You are loading contact data with different types of business relationships for your company. Which system flags stores the business relationships (B2B or B2C) of those contacts? (2)
- A. IsContact
- B. IsConsumer
- C. SAPERPAccountld
- D. SourceObjectType
Answer: A,B
NEW QUESTION 54
What are the 5 main features of the SAP Marketing Cloud?
- A. Aligning/Orchestrating Marketing and Sales efforts. Ex. Marketing triggering a campaign that engages Sales (through leads or tasks)
- B. Building experiences based on specific contact preferences to engage them
- C. All of these
- D. Identifying high-value accounts
Answer: C
NEW QUESTION 55
Progressive profiling is when a customer starts out accessing your site anonymously and as trust grows, he/she starts providing more data about hinWherself, like by creating a registered user
- A. Incorrect
- B. Correct
Answer: B
NEW QUESTION 56
What campaign category creates a custom audience based on the assigned target group?
- A. Facebook campaign
- B. Transfer leads
- C. E-mail campaign
- D. Trigger-based
Answer: A
NEW QUESTION 57
Augmented Lead Context provides a sales representative with additional context about the lead. What object that is transferred along with the Lead provides the information about the product?
- A. Campaign
- B. Lead Score
- C. Business Partner
- D. Predecessor Interaction
Answer: D
NEW QUESTION 58
Which business scenarios can you implement by integrating SAP Marketing Cloud with SAP Commerce? (2)
- A. Show product recommendations on the SAP Commerce storefront
- B. Access segmentation models in SAP Commerce
- C. Personalize the SAP Commerce storefront
- D. Trigger creation of sales orders from SAP Marketing Cloud to SAP Commerce
Answer: A,C
NEW QUESTION 59
What do you use to map a user from SAP Marketing Cloud to a user in SAP cloud Platform Identity Authentication?
- A. Employee's e-mail
- B. User ID
- C. Employee's business role
- D. Employee ID
Answer: A
NEW QUESTION 60
Where do you maintain rule expressions when creating a suppression rule?
- A. In rules
- B. In the rules framework
- C. In rule sets
- D. In the decision table
Answer: D
NEW QUESTION 61
In SAP Marketing Cloud, what are examples of predictive scores?
- A. Best Sending Time
- B. All of these
- C. Channel Affinity
- D. Product Buying Propensity
Answer: B
NEW QUESTION 62
What are some of the features that use permissions in SAP Marketing Cloud? (3)
- A. Success measurement
- B. Campaign execution checks
- C. Communciation categories
- D. Push notification affinity
- E. Landing pages
Answer: B,C,E
NEW QUESTION 63
As well as leads, what is synchronized between SAP Marketing Cloud and SAP Sales Cloud? (Select 2)
- A. Accounts
- B. Promotions
- C. Campaigns
- D. Segmentation models
Answer: A,C
NEW QUESTION 64
A company plans their budget for each brand by country, region, industry and media types. Assume that the relevant marketing areas, media types and custom dimensions have been created.
For this company, the manufacturing company is not relevant for the Bahamas.
What are some of the key steps to consider when you are creating the planning model for this company? (2)
- A. Define industries by country using the Dimension Relations app
- B. Ensure that marketers are defined and their vaulues are maintained in the system
- C. Select the relevant standard and custom dimensions and select the option to use media types
- D. Assign media types to the lowest level of the planning hierarchy
Answer: A,C
NEW QUESTION 65
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